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It's safe to say that recent economic improvements have had a significant impact on recruitment across a wide variety of industries. As the UK's financial situation continues to level itself out after the downturn, companies are increasingly on the lookout for the best talent, while employees who were previously reluctant to move on to pastures new are actively searching for exciting opportunities.

As a result of this increased confidence, recruiters are seeing a marked upturn in the number of candidates applying for roles. Not only that, the manner in which people are looking for jobs is also developing.


Although online jobs boards remain popular for employees on the lookout for a new career, the constantly evolving world of technology has also come into play. Mobile optimised websites are a must-have for companies hoping to attract the best talent - and recent figures have backed this up. According to statistics published by Web Recruit, 38 per cent of candidates would be deterred from applying for a job if a company's website was not optimised for mobile use.

What's more, with 59 per cent of jobseekers now using their smartphone or tablet to look at roles in the evening, this is an opportunity that should not be missed by the most competitive firms.

The modern professional is constantly on the go, and whether they are reading emails on the train home, chatting with friends on social media or catching up with their favourite TV programme at the gym, it's vital they feel connected 24/7 - and the same has to be said for the recruitment process.

Applying for jobs in the digital era is a high-tech affair - it can be done from any location at any time, making technology an increasingly vital aspect of recruitment. In 2013, networking organisation Cisco predicted the number of mobile devices would exceed the number of people on the planet by the end of that year, so the race to stay competitive and attract candidates is fiercer than ever.


As competition for the best talent intensifies, companies are attempting to create the type of brand that candidates want to work for. Nowadays, the recruitment process itself is becoming an integral aspect of a business's operations.

Those firms that are fully aware of the value of a strong brand are displaying this through effective advertising, efficient interview techniques and high-quality inductions.

Creating an online presence through social media is another important factor that is helping businesses to build their brand. What's more, firms are increasingly using social media at different stages of the recruitment process. They are doing so as a means to attract potential employees to their corporate recruitment website, while also utilising it to promote a positive company image.

There are many benefits to using social media as part of recruitment, such as cost savings and increasing the scope of applicants. However, the popularity of Twitter, LinkedIn and Facebook means there is so much more to this platform than some out-of-date businesses realise. By scanning social media website, firms can easily identify potential applicants with different backgrounds and experience in a quick and easy manner, making their quest for the most talented individuals a more efficient process.

Furthermore, a strong online presence also reflects positively on a company's image for prospective applicants. Therefore, the more an organisation puts into social media, the more they are bound to get out of it.

The future

Positive sentiment and increased confidence in the UK jobs market is having a positive impact on recruitment across a range of sectors. While this is certainly a good thing, the onus is now on the companies themselves to create a strong brand to attract and retain the most talented employees. By adapting to the growing need for mobile optimisation - and not to mention social media presence - businesses can set themselves apart from the competition. However, those that fail to make the most of these cost-effective and easy-to-manage opportunities could be left in the dark.