Back to posts

Retailers’ online success is at an all-time high as e-commerce sales are up 13% year on year in April. With that in mind, our digital marketing team has conducted research into how effectively retailers are making use of digital marketing - SEO, PPC, social media, content and design - to boost online presence and drive sales.

As customers seek the best prices and user experience when it comes to online shopping, competition among retailers is heating up, and if you don’t wisen up to the tactics that will make you effective at online selling, then sadly, you’re going to get left behind. Stay ahead of the game by downloading our e-commerce marketing report today - just fill in the form on the right-hand side of this page.

Last year, UK consumers spent £45 billion online, however, a significant number of UK retailers are still missing out on online sales as they are not visible enough in the right places, don’t understand what customers want, don’t provide an easy and effective user experience, or all of the above.

Understanding the areas in which you’re missing opportunities in the digital landscape can be a little like finding a needle in a haystack, if you’ll excuse the cliche, particularly when you’re not clued up on how to design a site to improve usability, how to optimise a site for search engines, how to target customers with a tailored PPC campaign, or how to promote your brand through social media and content.

We took a sample of 20 retailers, including full-service and smaller, niche sellers, and analysed their use of digital marketing using external sources to determine who is and isn’t doing everything possible to attract and retain customers online. The 20 retailers included in the report are:

#

We used this selection to provide a well-rounded analysis of the market so we could determine trends and areas that require improvement. We’ve also included some top tips that should help you improve your online visibility and drive sales.

Do you want to find out how to make better use of digital marketing and web design to drive sales through your e-commerce website? Do you want to understand how some of the biggest retailers in the world are harnessing digital marketing to go from strength to strength? Download our e-commerce marketing report today. Simply complete the form on the right-hand side of the page and you’ll be sent a link to the download page.

If you have any questions about digital marketing, please don’t hesitate to get in touch either by calling 0161 402 3170, or by emailing us on info@i-com.net.