With 59% of job searches now taking place on mobile, and in a world where a site that hasn’t been designed for mobile will alienate 33% of visitors, not having a mobile-friendly website can seriously harm your business prospects.
Businesses have multiple options for ensuring their websites cater for visitors using smartphones including responsive design, dynamic serving and a separate mobile website. You can read more about the options here, but far and away, the best solution is to ensure you have a responsive website - or a website that resizes gracefully, no matter what device a visitor uses or what size monitor they have. In fact, Google recommends that webmasters use the responsive option to meet the needs of all users.
Google offers a basic list of requirements to ensure that users have basic functionality to enable them to easily use websites on a mobile device including:
- Ensure all features of the site work on a phone - avoid technologies like Flash, or find a way to deliver alternate versions of the content
- Ensure text resizes automatically
- Ensure the site does not require users to scroll horizontally as well as vertically
- Make sure users can activate links easily by making them large enough and far apart enough to tap - use buttons where possible
- Optimise images so they load quickly
- Optimise your site and your hosting for speed so pages load quickly
Even if your website is responsive, if you don’t meet these requirements, chances are, Google will not show your site as regularly to searchers using a mobile phone and visitors who access your site through a job board or other link will not stay for long.
Providing the basic functionality for users will ensure that you retain your search visibility in Google, but in order to keep CVs coming in from your website, you need to make sure that your mobile site has all the necessary features to make applying for jobs easy for candidates.
For starters, remember that most candidates coming from normal, organic search will land on your category pages, not your job listing pages. Make sure that you have a prominent search box so that searchers can quickly drill down to relevant job listings.
On your job listing pages, make sure that you have an easy-to-use filter so people can narrow their search if necessary at the very least by location and salary type.
Also make certain that they can register and upload a CV quickly and easily, or click to call you through a visible phone number.
For candidates coming from job boards (and, soon, Google for Jobs) who will land directly on your job listing pages, make sure that you offer a clear call to action to apply now - and take into account that candidates applying via mobile phone may not have their CVs to hand. Give them the option to fill in a short form and then attach their CV later, or to link to a copy of their CV stored elsewhere, or to their LinkedIn profile. Also ensure that they can easily access your job search, should a job already be filled or should they wish to look for additional jobs on your site.
You should also offer candidates the ability to bookmark jobs for later, should they wish to log back into your site and apply from the comfort of their laptop or desktop later.
By taking into account the way in which mobile job seekers will utilise your site on their smartphones, you can ensure that a higher percentage of candidates apply for jobs.
If you are not sure if your site is mobile-ready, or you need more information on what to do to make your site responsive, contact I-COM on 0161 402 3170 or email email@example.com. We’ll be happy to offer our guidance and demonstrate our Recaza recruitment platform.