Visual media is not something that businesses should ignore. By 2019, Cisco predicts that global internet traffic from videos will make up 80% of all internet traffic by 2019. That being said, it is not always easy to have a constant stream of images and videos at your disposal. Limited resource and dry topic areas are the perfect excuses for shying away from image and video-based posts on social media. However, it is common knowledge that posts including videos and images receive much better engagement than text-only posts.
On some social media channels (such as Facebook) if you have better engagement stats, you reach a higher percentage of your audience when you post an update.
So now we have established the importance, how can businesses ensure they have enough visual content to share?
Create a meme
I’ve started with this one because of how incredibly easy (and fun) memes are to create. Also, if you nail the text with something witty, the results can be huge. Memes can be an excellent way to improve engagement on your profiles and prove to your target market that you understand them.
I usually use https://imgflip.com/, which allows you to upload your own background image or search their database for one. Once you have your background image, you simply add text and save the image. It’s so easy!
- Avoid doing anything salesy, memes are supposed to be amusing or entertaining, they are not a form of advertisement.
- Understand your target market and base the meme around one of their pain points or pet peeves.
According to Hubspot, Facebook users spend 3x more time watching live videos than normal ones. Live videos are a great way to get eyes on your content, as when you ‘go live’, your page’s fans receive a notification. This doesn’t happen when you upload a regular video. The live video also saves to your page so that it can be viewed in the same way as normal videos after your live stream has ended.
You can easily go live from a smartphone, and the quality doesn’t have to be amazing, it’s supposed to be raw footage that gives an insight into something interesting or delivers news.
- Excellent to use for behind-the-scenes footage at events.
- Can be used as a way for e-commerce brands to unveil new products, this can generate a lot of hype.
- Give customers the opportunity to see how your business operates. This tends to work well for fashion brands when they go live during photo shoots, for instance.
- Download the video directly from Facebook to use on your website and other social media channels.
Create banners to enhance posts that promote your content
If you are sharing new website content on your social media channels, make sure posts include an image as this increases the likelihood of users clicking. Banners can be easily created on the free image creation tool Canva, which is a million times easier to use than Photoshop and includes some royalty free images, fonts and patterns. Some images are available to purchase starting from $1.
Another similar tool is Adobe Spark, which I used to make the above banner, and it took me less than 10 minutes! All images and fonts on this are royalty-free and it’s quick and easy to use. There are many built-in templates to help give you design inspiration too.
Both platforms save your projects in the cloud, so you can easily access them from anywhere, on any device. This makes it even easier to share files. You can also upload your own images to both platforms.
- Keep your banner designs on-brand but avoid plastering your brand name all over them (a logo or brand name in the corner should suffice). The purpose is to attract clicks to your content, not advertise.
- Try out a few different designs promoting the same piece of content and analyse which post gets the most engagement and visits.
- On Adobe Spark, you can easily edit the same image for different platforms, simply open the image and then click ‘resize’ and choose from the preset sizes that are optimised from different social media platforms.
Twitter’s function to add GIFs to Tweets is one of my favourite aspects of the platform. It brings a tweet to life with minimal effort, and there are thousands of different GIFs to choose from to convey almost any emotion.
Remember, you don’t always have to create something new to utilise visual media. Couple a popular GIF with a topical tweet that is relevant to your target audience and watch the likes and retweets roll in.
- Add GIFs to tweets you don’t have time to make images/videos for.
- Use them to convey your opinion on industry news/changes.
Images and videos don’t have to be an overwhelming prospect. There are many tools out there that make image creation really easy, and there is nothing wrong with using royalty-free images that someone else has created, as long as you have permission. Just remember that if you are trying to entice people to your content, your images need to enhance what you are saying and urge people to click, rather than promote your brand or products.
If you have any questions about creating social media content, please get in touch with our outreach team by calling 0161 402 3170. Alternatively, fill in our online contact form and we will get back to you shortly.