Mercedes Frampton

• Job Title:

Marketing Manager

• What’s the day job? 

After 10 years as a Client Services Manager, a role I’ve thoroughly enjoyed, building relationships and working closely with our trusted clients to grow their businesses through results-driven marketing strategies, I’m now turning my focus to leading I-COM’s own marketing strategy.

Like many businesses, we have always been very much client-first, which has meant that our own internal marketing has often taken a back seat. However, over the last few years, as our employee-owned transition has really come into effect, we’ve recognised the importance of investing in our own brand and marketing. In October 2026, we reached our Financial Freedom Day, which was a fantastic milestone for the business, and with that has come the opportunity to put a real focus on our own marketing.

The role involves wearing a number of hats, from delivering a full-service marketing strategy that generates new business for I-COM, to raising our brand awareness in the markets and communities that matter to us. It’s also about making sure our people are recognised, celebrated and rewarded for their loyalty and achievements, helping us maintain the company culture and values that make I-COM what it is.

The great thing is, no two days are ever the same, which certainly keeps things interesting.

And, just to add another hat to the collection, I’m also one of I-COM’s two first aiders!

• How many years of professional experience do you have? 

Over 14 years experience in the marketing industry both in-house and agency side

• Do you have any certifications or additional training related to your field? 

Aside from my Qualsafe Level 3 Award in Emergency First Aid, it’s really just 14 years of hands-on experience!

• What are your interests or hobbies outside of work? 

Like most people, I love a good holiday and am forever counting down to my next dose of sunshine, beach time and fresh seafood. In particular, we love returning to Dominica whenever we get the chance to spend time with our family over there and get our fill of the local food and tropical fruits.

When we're in the UK, I'll be honest, my children's social lives dictate quite a lot of where I end up! At this point, I'm practically a walking encyclopaedia of farms and dinosaur related activities. Outside of mum life, I enjoy eating out and discovering new restaurants, or cooking and experimenting with different cuisines with friends and family. You'll notice a bit of a food theme here..

I also love a good film or TV series, and will happily watch something from pretty much any genre, although I'm particularly fond of crime, horror and thrillers. I'm not quite sure what that says about me!

Finally, I have a real passion for wildlife and the conservation of endangered species. On our last trip to Dominica, we were lucky enough to witness leatherback turtle hatchlings making their way back to the sea - a truly special experience and something I'll never forget.

Extras:

• Favourite Film: Too many to choose from, most of the Tarantino films, Jackie Brown, Inglourious basterds, Django Unchained, The Hateful Eight
• Favourite Quote / Phrase / Saying: “Well, gentlemen, you had my curiosity, but now you have my attention.” Calvin Candie