What I Do at I-COM

My job is to provide objective, third-party analysis of campaign progress and ensure that client strategies are driving metrics towards the client’s end goal as quickly and efficiently as possible.

I work with the business development team on new business to ensure we are pitching the right strategies at the right price points - and that clients’ expectations are correctly set when they come on board.

Additionally, I work with the client service managers to resolve problems with under-performing accounts, plus assisting with ideas, pitches for upselling or renewals or anything else that's needed - as and when it's needed.

Finally, I'm here to ensure we stay up-to-date with the fast-moving digital marketing sector, that the team remains educated about changes within Google and that we move our offerings along accordingly.

Life Before I-COM

Although I originally come from an academic background, I decided to move into more commercial pursuits. I worked in-house for the UK's first independent review site in SEO and accessibility testing before moving into agency work as an SEO consultant, copywriter and blogger.

Outside of Work

I'm American, which people seem to think is fairly unusual - although it's not particularly unusual back in Atlanta, where I grew up. I'm really into indie music and spend a lot of time at gigs (although not as much as I did when I ran one of Manchester's first music blogs back in the early 2000s!). I also have a black belt in kickboxing.


In addition to my work with I-COM, I have a PhD in British and Irish history (as well as two Masters degrees), which is what brought me to Manchester.

I've done a wide range of speaking engagements including Sascon, BrightonSEO and the Content Marketing Show. I’m also certified in Google Analytics and Google Ads.