Leah Cusick

Job Title: Client Services Manager

• What’s the day job?

I’m a Client Services Manager at I-COM, where I act as the bridge between clients and our delivery teams. My role is focused on creating marketing strategies that are aligned with my client's business objectives, coordinating project delivery, and keeping both clients and internal teams working towards the same goals.

I oversee strategic planning, campaign performance reporting, task management, and client communications, helping to make sure projects stay on track and deliver measurable results. 

Alongside client services, I also play an active role in business development and networking, building relationships with new businesses and helping organisations understand how effective digital marketing can support their growth.

• How many years of professional experience do you have? 

I have 8 years of professional marketing experience across a range of industries and business types.

I began my career in hospitality marketing before completing my degree, gaining hands-on experience in content creation and customer engagement. After university, I spent four years in financial services marketing, developing expertise in regulated communications, customer journeys, and digital marketing strategy.

I then moved agency-side, where I worked with businesses across multiple sectors, with a particular focus on B2B organisations, construction companies, and home improvement brands. This diverse background has given me a strong understanding of how marketing strategies need to adapt to different audiences, industries, and business objectives.

• What are your areas of expertise or specialised knowledge?

My expertise lies in creating marketing strategies that connect businesses with their customers at every stage of the journey.

Key areas of specialisation include:

• Customer journey mapping and optimisation
• Email marketing and CRM strategy
• Content marketing and SEO copywriting
• Social media strategy and content creation
• B2B marketing
• Lead generation and nurturing
• Marketing project management

I am particularly passionate about helping businesses create cohesive cross channel marketing strategies where content, customer experience, CRM activity, and lead generation all work together to drive growth.

• Do you have any certifications or additional training related to your field?

Alongside my practical experience, I have invested heavily in professional development throughout my career.

I hold a First-Class BA (Hons) degree in English Language and Literature from Lancaster University, which provided a strong foundation in communication, audience understanding, and persuasive writing.

My additional qualifications and certifications include:

• SEO Copywriting Diploma – London College of Media and Publishing
• Klaviyo Certification
• Mailchimp Certification
• Brevo Certification 
• Hubspot Certification
• Link Building Certification
• GDPR Compliance Certification

I believe continuous learning is essential in marketing, and I regularly look to take part in additional training to stay up to date with industry best practices, emerging technologies, and changing customer behaviours.

• What are your interests or hobbies outside of work?

Outside of work, I’m a competitive dancer and regularly take part in competitions, performances, and coaching. I’m also passionate about health and fitness, and enjoy weightlifting, pilates, and yoga.

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