Lupton Fawcett

Case Study

Lupton Fawcett is a large, full-service law firm based in Yorkshire.

41% revenue growth year-on-year

Sector: Legal

Services: Web Design, Web Development

The Challenge

Lupton Fawcett

Lupton Fawcett appointed us to redesign and rebuild their website in order to modernise the brand, they wanted to ensure the site was mobile-friendly and incorporate the content from what had previously been on multiple sites into one centralised, corporate site.

They needed to target multiple audiences with their broad range of services including individuals, businesses and the Church of England. They wanted to convey their Yorkshire roots while continuing to maintain a relationship with clients brought to the business from the merger of three different law firms. They also needed to ensure that the content on the site reflected the full range of services.

The Approach

Lupton Fawcett

The redesigned site gives more guidance on the full range of services offered by Lupton Fawcett, informing visitors that in addition to offering legal advice to businesses and private individuals, they specialise in a number of sectors. With a bright, modern appearance, the site converts seamlessly to work on any device and makes it easy for visitors to find the right service quickly through a unique approach to the search box which invites visitors to type in what they want to achieve on the site.

Mobile Wireframing

Microsite

Ongoing Developments

Twitter Banners

The Results

Lupton Fawcett

After a website redesign carried out by the I-COM team, Lupton Fawcett has had an increase in enquiries and in cases.

Having seen the benefit of a strong web presence the law firm has put together a web champions team to drive site content and build the brand’s social media presence, according to our guidance of appropriate digital marketing for a law firm.

27.6%
Increase in Mobile Visitors
63.7%
Mobile Page Load Time
63.7%
Mobile Conversion Rate

Digital Marketing Specialists

We are I-COM

Formed in 2004, we have grown to be one of Manchester's largest independent digital marketing agencies.

With a large in-house team of specialists we provide a range of digital services including web designweb developmentdigital marketingSEObrandingcontent marketingPR and outreachsocial media marketing and paid search marketing, we cover every digital marketing need you may have. Call on 0161 402 3170 or use the contact form to get in touch.