Business to Business
I've been working with I-COM for just over 9 months now. Having inherited a site that was far from the finished product, I-COM has made great strides in improving our online presence both from a development and marketing perspective. I see the I-COM team as an extension of our own team and thoroughly enjoy our close working relationship.
What we achieved
I-COM took over development and support for the King of Servers website and implemented a multi-platform digital marketing strategy. The results were improved code efficiency, increased site speed and 80% improved lag time. Alongside this, social media and SEO have helped to improve traffic and brand reputation, with a 1314% increase in total visits in the first few months alone.
Thanks to a combined effort from SEO, marketing and development, King of Servers now benefits from more traffic and a faster website. Google Shopping feed integration and migration to a faster server have also has helped to improve the speed, performance and usability of the site. With SEO, I-COM has helped to improve the King of Servers brand across social platforms and search engines.
How we did our stuff
I-COM was aware that on-site issues needed to be rectified and improved in order to assist the user journey, benefitting traffic and purchases on site. A smoother user-experience ultimately benefits the new levels of traffic being brought to the site through the digital marketing campaign.
SEO, social media and PPC worked in harmony to target relevant traffic and direct them to King of Servers. The social media campaigns, populating multiple niche and general platforms, are working to cement a relatable brand for professionals in the IT industry. Finally, a strong SEO and content strategy is in place to help improve the link profile of King of Servers, and to improve rankings through higher quality content across the site.
A bit about our lovely client
King of Servers is a new online provider of servers and related technology, with a team that has over 30 years’ experience in the industry. Whilst they pride themselves on being professional, trustworthy
and honest, their mission is to ‘not take themselves too seriously’ - ideal for a fun, engaging and successful social media, content and SEO campaign.