- Web Design
- Web Development
Forward Role is a niche recruitment firm, based in Bolton, and specialising in marketing jobs. They wanted to modernise their website and make it more search engine friendly. They also wanted a site which enabled them to tell their brand story better and which would integrate with their internal systems and the major job boards.
Forward Role wanted to take their new branding and use it for a site design that showcased the friendly nature of their business. They also wanted a site which would integrate with their internal systems and allow for better candidate interaction, helping to increase the number of CVs they receive. In addition, they wanted to use the site as a springboard to better brand visibility so they could establish themselves as a market leader.
I-COM incorporated the new Forward Role branding into a new search-friendly site that allowed candidates the ability to upload CVs, or sign up for job alerts. The new back-end system also enabled Forward Role to add jobs to job boards and the Forward Role website at the same time, making maintaining job listings far more efficient. In addition, the site structure supported the addition of thought leadership content and a blog.
The new website had a huge and immediate impact on Forward Role's web traffic, driving an increase of over 1,400% in users, an 845% increase in pageviews and a 574% increase in goal completions.Visit Website
I-COM took into consideration the target market for Forward Role and ensured that the site redesign was targeted towards this audience to maximise conversions.
- Users +1,493%
- Pageviews +845.66%
- Goal Completions +574.12%