I-COM achieved a fully optimised rebranded website for Accessoryo, transforming the design for modern technologies without diminishing our original appeal, in a highly professional and organised manner.
Through concrete research, I-COM fulfilled a customer research campaign that enabled shoppers to provide feedback, and implemented this information to revamp the website, resulting in a cleaner, sleeker and easy to navigate site.
Safe to say we are very happy!
A rebranded website that focused on user experience to transform the design without diminishing its original appeal. A customer campaign that enabled shoppers to provide feedback, with this information used to revamp the website and make it cleaner, sleeker and easier to use.
Our work with Accessoryo resulted in branding that better reflects its customers' personalities. Our design team took on board the suggestions of respondents to create a website that not only looks great and has a more grown-up feel, but simplifies browsing and improves the overall shopping experience.
It was shown that while younger customers enjoyed the bright and colourful feel of the previous site, the majority of respondents - made up of the 21 to 40 demographic - wanted a more grown up, simple, layout.
Our design and development teams placed a greater emphasis on responsive design to modernise the site and make it more compatible with various devices. Recommended products and related-item functions have been added, enabling customers to discover items and accessories that are better suited to their tastes.
Currently operating in Manchester, Accessoryo is an online fashion accessories store that focuses on its traditional aesthetic of urban luxe. The company was founded in 2008 and aims to emphasise the importance of individual and distinguished pieces that make the wearer stand out from the crowd.