Sellick Partnership Case Study

The Brief

The recruitment industry has undergone a transformation, and over recent years has seen a real shift in candidate behaviour towards using the web as their main job seeking channel. A recent survey revealed that 61 per cent of job seekers saw the internet as their preferred method of looking for work – and over 90 per cent of them said they looked online before considering any other methods.

Sellick Partnership already had a website in place but found it was struggling in terms of generating enquiries. It seemed both candidates and clients simply weren’t finding their way to the website. Something needed to be done, so they approached I-COM back in November 2008 with a view to improving the overall performance of their web presence – and to kick-start their online marketing efforts.

The Solution

Over recent years, the recruitment industry has become fiercely competitive – and online recruitment especially. With this in mind, we felt that a more strategic approach to online marketing was required than just providing SEO services. Naturally, SEO would play a significant part in achieving good search engine visibility, but we felt a more integrated online marketing approach would be necessary in order for Sellick to transform their online revenues.

Over these past few years, I-COM have forged a very close working relationship with Sellick Partnership’s internal IT, marketing and communications teams to develop and implement a whole range of online initiatives – these include:

New Content Management System – implementing the I-COM CMS has resulted in an easier to use, more efficient system to update website information. An easier user interface has encouraged more interaction from employees, and has allowed for more dynamic changes to be made to page content thus improving visitor experience and increasing site conversions.

New Blog Platform – promoting the Sellick Partnership brand both internally and externally, the implementation of I-COM’s Blog platform has rapidly gained buy-in and commitment from employees to produce regular Blog posts. Keeping the website dynamic in terms of new content, these Blog posts have aided SEO efforts, and continue to position Sellick as a quality brand within the recruitment marketplace.

Launch of Social Media channels – other initiatives launched in 2010 included a whole selection of social media accounts, in particular a range of Twitter and LinkedIn accounts. As more job seekers look to social media networks as a means of keeping up to date with the latest vacancies, Sellick Partnership’s social media presence is already attracting more candidates to the site.

Ongoing Search Engine Optimisation services – I-COM’s experienced team of SEO consultants continue to push Sellick up the Google rankings, driving more visitors to the website, attracting more job applicants, more CVs registered, and more placements. The successful implementation of which has transformed the online side of the business to the stage where the internet has now become the company’s primary online business development channel.

The Results

Sellick Partnership’s progress in the online arena has been remarkable over the last few years with 2010 yielding a huge positive return on their investment. Social media activity continues to thrive throughout the company where there have already been a number of placements generated as a direct result of the company’s job-alert Twitter feed.

Sellick Partnership is also enjoying huge returns on their investment in SEO where in 2010 the overall annual ROI figure was in excess of 600%.

I-COM continues to work very closely with Sellick Partnership and plans are already in place to widen the focus of the search engine optimisation work and to further develop the social media channels.