Magnus UK Case Study

The Client

Magnus UK is a privately owned company specialising in the ownership, management and development of commercial buildings. They are passionate about creating high quality working environments in which businesses can successfully operate and where people actually like to work.

The Briefmagnus-before.png

Magnus UK approached I-COM three years ago and asked us to increase targeted traffic across natural and paid for advertising. After a successful pay per click campaign and an excellent start in the organic listings for relevant keywords, Magnus UK decided they wanted to increase conversion rates for their site. They therefore commissioned I-COM to continue with search engine optimisation to replace the Pay per Click costs and develop a new website that would set the benchmark for their industry.

 

 

The Solution

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I-COM’s solutions to the brief included:

  • Design and develop a new website with an easy to use Content Management System
  • Design and development of a company blog
  • Set up social media profiles
  • Video implementation
  • On and off-site search engine optimisation implementation
  • Development of Magnus X-Change to increase social interaction between tenants.

The design and development of the new content managed website site was imperative to the success of Magnus UK online business. The look, feel and functionality was improved to make the site more professional, easy to navigate and easy to find properties and office space. The inclusion of video was to present the properties and aid visitor experience and conversion.

The Results

magnus-xchange.pngTaking a holistic approach across the web design, development, SEO and social media channels has generated exceptional results. Despite the difficult financial climate, bank crises and slow growth across all business sectors, Magnus has experienced a substantial growth in traffic, enquiries and office leases.

The SEO campaign year-on-year has delivered exceptional results; the start of 2011 has been no exception. The increase in office rents and long term leases is attributable to the dramatic increase in traffic to the website from organic listings for a wide range of keywords across the main search engines - Google, Yahoo and Bing.