The Smile Centre UK Case Study

The Client

Barrie Semp, the owner of The Smile Centre, has been a client of I-COM since 2004. Barrie’s focus for every client is on quality, achieving the highest standards possible and creating the best possible fit for dentures. Barrie uses the latest technology and modern denture manufacturing techniques and has built his reputation on providing the most natural looking fitted dentures for people with multiple missing, or total loss of, teeth. He has clients from all over the UK and Europe.

The History

smile-site.png

Tim Roberts I-COM’s Managing Director was introduced to Barrie in 2004 to discuss The Smile Centre’s website and marketing. After their initial meeting Tim devised a marketing strategy and implemented measurement and tracking tools to identify what was providing the return on investments. I-COM also replaced the template website that Yell had provided, which was not performing well in search engines or converting. The simple website was promoted through paid search, which provided excellent return on investment.

Over the years I-COM has continuously improved the Smile Centre's online strategy and given fact-based feedback on the traditional advertising, as every aspect of the campaign is tracked and evaluated.

The Brief

To continually develop the brand, PR, advertising collateral and online presence that delivers year-on-year growth.smile-vid.png

The Solution

I-COM’s solutions to the brief included:

  • Development of online strategy
  • Development of tracking software
  • Implementation of Leadtrak
  • Design and development of a new website
  • Design and development of a company blog
  • Video implementation
  • Social media channels set up
  • On and off-site search engine optimisation
  • Design and development of off-line marketing collateral

The Results

I-COM's work on the Smile Centre's web design, development, SEO and social media channels has generated exceptional results. As a result of I-COM's work with the Smile Centre over the last six years, the firm's website now commands excellent search engine positions for competitive keywords and brand awareness. The results speak for themselves: the online marketing strategy has produced signifcant year-on-year visitor growth.

The SEO campaign year-on-year has delivered exceptional results; the start of this year has been no exception. The increase in targeted visitors, website interactions and calls is attributable to the increase in traffic to the website from organic listings for a wide range of keywords across the main search engines - Google, Yahoo and Bing.