Take control on the road to maximum sales with I-COM Search Engine Marketing

Search Engine Marketing (SEM) brings all the aspects of online advertising and marketing together. Pay per Click (PPC), Search Engine Optimisation (SEO), Paid Inclusion, XML Feeds, Google Products, Affiliate Advertising, Branding Campaigns and more will all be fighting for space on the back seat of the company car. But get them sitting happily together, and you'll be ready to drive all over the competition.

So how does it all this stuff work?

Pay per Click (PPC)

Pay per Click advertising, usually text based, are positioned alongside the natural search results in search engines such as Google, Yahoo! and MSN. Our qualified Google Adwords professionals choose the right keywords and phrases that are best for your campaign and also, how much to bid for each one.

Under starter's orders, the bidding race begins. We compete for positions and win clicks from your competitors. Then every time your ad is clicked on, you get a new visitor - and the cost of that click is deducted from your budget.

The cost is nothing compared to the money you will make from website conversions.

Remember, people only see your PPC advertising when they've entered a keyword or phrase for something they actually want. So each time they click on your ad, they're coming to your site because they believe that's the place to find it. As long as your website delivers (and we can see to that), you're pretty much guaranteed a new customer.

Paid Inclusion (for websites with under 400 pages)

Paid inclusion gets your website into 30 search engines within one week*. That's fast. If SEO is the impeccably crafted executive saloon, then Paid Inclusion is the turbo-charged sports model. They both take you to the same place - into the organic search engine listings* - only Paid Inclusion gets you there quicker.

Still, you'll only pay minimal cost per click fees to enjoy complete control. You decide which pages you want those clever little search engine robots to read, so you can push your most relevant content into the listings. Plus, Paid Inclusion web pages are re-indexed every 48 hours.

XML Feeds (for websites with over 400 pages)

If you've got a stretch limo of a website, you need XML feeds to get it around. Like the best Sat Nav, they take you through tight corners and narrow streets straight to your chosen destinations; search engines*, comparison sites and shopping portals. All within 72 hours. You'll pay between 30 and 75 pence per click, plus XML feeds appear in natural search engine results - fast.

Asleep at the wheel? Wake up your profit potential - call I-COM SEM on 0870 164 2350 or e-mail us.

*Not into Google. For Google we can feed your products into Google Products (formerly called Froogle) which has no cost per click fees!