I-COM Creates Stunning Rebrand for Superyacht Outfitter Jonathan Fawcett
Manchester digital marketing company, I-COM, has completed a stunning new rebrand for Jonathan Fawcett, one of the world’s foremost suppliers of custom-made bed linen, towels, table linen and accessories for superyachts, luxury residences and private aircraft.
The business, which is also based in Manchester, launched its new brand at the Monaco Yacht Show, which ran from the 25th to the 28th of September. The MYS is one of the most prestigious events in the superyacht and luxury boating calendar; this year, Jonathan Fawcett made its nineteenth consecutive appearance.
Speaking after the launch of the new brand, Sales Manager Jason Hales said: “The feedback from existing and potential clients was overwhelmingly positive.”
"Thank you to I-COM for the fantastic job done for Jonathan Fawcett. This rebranding exercise is all new territory for me and I can honestly say I-COM has made it a great experience.
“I-COM has given us an exciting new direction and at the same time captured the aspects of the company that are worth preserving.
“Business is so often about making choices, and we definitely made the right decision in choosing I-COM. Thank you very much indeed."
Jonathan Fawcett has completed over 340 large yacht, private residence and aircraft projects in its lifetime, and works with some of the most exclusive brands and interior designers in the world.
The company recently announced a global partnership with famed Italian brand, Stefano Ricci, making it the exclusive supplier of the family business’s new yachts and aircraft range.
Commenting on the project, I-COM’s Managing Director Mike Blackburn said: “The Jonathan Fawcett team have been a pleasure to work with, and we’re extremely happy with the new brand.
“It’s a classic example of a client and an agency working well together; these kinds of partnerships always produce the best results.
“We’re now looking forward to the next phase of the campaign, which will see us implementing a comprehensive marketing strategy designed to further promote the Jonathan Fawcett brand.”