Optimising Your Recruitment Website: Archiving Old Vacancies

The search engines are a competitive place for recruitment websites, and it has never been so important to occupy the top positions in the rankings. A strong place on Google will enhance the number of jobseekers that visit your site and boost your overall revenue.

So, how can you ensure your recruitment business stays ahead of the competition? A simple and effective way to optimise your website is to archive old job profiles.

Why Should Recruitment Sites Archive Filled Vacancies?

The advantages of archiving filled vacancies include:

  • Higher Search Engine Rankings
  • Increased visitor numbers
  • More CVs and Data
  • A better overall 'PageRank'

It may be natural to remove a job profile once that vacancy has been filled. However, this page actually holds a lot of value for your recruitment website's performance. This is because having a large amount of relevant content on your website will enable search engines to recognise the importance of your business. To put it simply, if you have a lot of relevant content, the better chance you have of ranking highly for jobseekers' searches.

How Your Recruitment Site Can Benefit

There are a number of simple ways to use old job profiles to enhance the value of your website. This doesn't mean you have to mislead your clients; in fact it can be beneficial to both your business and your candidates.

1. Improving Your Rankings

Set up an 'archive' to store old job profiles and vacancies. As we mentioned before, relevant content plays a big part in ranking highly, so ensure your site keeps hold of valuable pages. Although it is important to notify visitors that the position has been filled, it is also a chance to showcase the type of opportunities your business can offer.

An archive section can be created discreetly to ensure your site navigation is still clear and easy to use.

2. Highlighting Related Jobs

Introduce a 'related jobs' feature that can be used to point your clients in the direction of similar vacancies. Not only will this lower the 'bounce rate' and keep jobseekers on your site, but it also means that the page remains useful to your visitors.

3. Capturing Data

If a job seeker lands on a filled vacancy page, allow them to upload their CV and details. This is effective for capturing data and enhancing your database, as well giving your clients the best chance at finding their ideal position.

Contact I-COM

If you want to know more about how to optimise your recruitment website, get in touch with the online marketing experts at I-COM. We specialise in helping recruitment agencies to improve their online presence andboost their performance. For more information, call us on 0844 704 6830 or send us an email.

Author: Jessica Bailey, SEO Consultant