I-COM SEO press releases and Google pay per click campaign delivers 350 new clients in 36 days

06/09/2006

Leading Bulgarian travel website Journey.bg have recognised that a recent press release and a search engine marketing campaign by I-COM on behalf of their clients Pannone LLP is the first to have advertised to attract holiday compensation cases.

The campaign followed a spate of sickness from food poisoning and problems with hygiene at two sister hotels in Bulgaria. Having been approached by families whose holidays had been completely ruined, Pannone took immediate action and I-COM sent out an SEO press release immediately. A second SEO press release was supported by a pay per click campaign in Google, to attract additional claimants and help to establish the severity of the problems.

The pay-per-click advertising campaign has now been running for just over a month and has been very successful indeed, over 350 new clients being brought on board to bring weight to the claim for damages.

The SEO campaign achieved several number 1 and number two listings in Google for search terms such as "Bulgaria holiday compensation" within two weeks. At one point the Pannone story occupied seven of the top ten listings in Google for the phrase "Bulgaria holiday claims". Whilst I-COM SEO regularly achieves top listings in Google, this is the first time they have dominated a search phrases so completely.

Anyone wishing to see Powerpoint slides showing screenshots of the seven of the top ten listings in Google's organic search results, should contact Tim Roberts, I-COM's Managing Director.

Press Release Update March 2007

Results from the Bulgaria holiday claims SEO press release campaign and a £2,000 pay per click spend on Google are expected to generate £405,000 for Pannone from this multi-action lawsuit.

After six months Pannone.com still has the number 1 and number two listings in Google for "Bulgaria holiday compensation claims", "Bulgaria holiday claims" and "Bulgarian claims solicitor".

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