Something to Smile About

23/11/2006

The success of The Smile Centre seems to know no limits when it comes to growth fuelled by Internet marketing.

The Smile Centre was established by Barrie Semp, a specialist Denturist, in 1989. In 2005 he teamed up with I-COM that launched a Search Engine Marketing campaign to attract customers wanting to purchase new dentures.

The campaign was extremely successful and Barrie's Internet business has increased 10 fold. This success spurred Barrie on to invest more in his Pay per Click marketing with I-COM, particularly using Google Adwords. The result is that his business has grown dramatically and is now selling more new dentures then he ever thought was possible.

Barrie is now firmly established as one of the UK's leading suppliers of fitted dentures and has grown his business operations on the back of this success. He is now opening a new practice in Oxford and is also seeking premises on the south coast.

Tim Roberts managing director of I-COM commented "The success of Smile is a testament to the hard work and commitment of Barrie and I-COM's sensitive approach to business development. We initially provided Barrie with a low cost solution that allowed him to investigate the potential of the Internet at low cost. Once we had been able to prove that the web formed an effective marketing channel for dentures, we were able to scale up operations to continue to drive Barrie's profitable growth."

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