No Glass Ceiling for Niche Firm Northern Connectors as I-COM Delivers Outstanding SEO Results

Manchester agency I-COM's online marketing services have exceeded expectations and achieved outstanding search engine optimisation (SEO) results for niche St Helens company Northern Connectors.

Northern Connectors is a leading distributor of a wide variety of branded industrial connectors and electrical components, which are invaluable to industries such as construction and engineering.

The two North West businesses have been working together since the end of 2009, with I-COM designing and developing the www.northern-connectors.co.uk website and then undertaking SEO work to help the website be more visible on search engine results pages.

And despite a relatively modest monthly budget, the SEO work carried out by the team at I-COM has started to show some outstanding results.

According to statistics from the agency, the number of organic visitors - those finding the site through a search engine - to the website between May - July 2011 increased by 50.9% compared to the same period of time in 2010.

In addition, Northern Connectors registered a year-on-year growth of 55.3% in the number of conversions from organic traffic. Conversions from all traffic climbed by 38.8%. Conversions are when a visitor lands on the website and then goes on to contact the firm or make a purchase.

Furthermore, the number of keywords driving traffic to the website went up by 48.5%.

Commenting on the figures, I-COM operations manager Mike Blackburn said the results were all the more remarkable given that Northern Connectors is such a niche company.

"With a niche site like this you would perhaps expect traffic and conversions to reach a plateau after a while, as there are usually only a certain number of people looking for these kinds of services. But this hasn't happened in this case. Instead, the work we have done has continued to bring new, interested visitors to the website week in week out," he said.

Scott Jones, trainee general manager at Northern Connectors, added: "We appointed I-COM in 2009 to design us a new website to help bring our somewhat dated image and marketing techniques up to the standards of today's competitive market.

"With the expertise and high level of knowledge on the latest marketing techniques, I-COM has helped us to improve our image and online presence with the use of cutting edge design, search engine optimisation and PPC.

"I-COM is great in responding to queries with a list of possible options and ideas that help to resolve the most complex of issues. In a nutshell, I-COM offers the complete package and we can highly recommend their services."

This comes after I-COM picked up a total of three nominations in the prestigious 2011 DADI Awards and Some Comms Awards.