Posts by Paul Greenhalgh on Search Engine Optimization (SEO)

I-COM spends a lot of time expanding site content for its clients. Traditional marketers sometimes find it difficult to understand why we recommend writing so many pages, but there are several reasons for doing this. Offline marketing typically tries to get a point across as quickly as... read more

Spot the difference: http://www.facebook.com/pages/I-COM/118124928207387This I-COM page is the page created automatically by Facebook after various members of I-COM staff said that they worked here. Facebook currently refers to this as a community page.... read more

Today I've had confirmation that a large proportion of web users are stupid. I'm sure we all secretly thought this but here's my proof. Farleys Solicitors own www.farleys.com, they have done for over 10 years, as archive.org shows: web.archive.org/web/*/farleys.com. Farley's Fun Pub in Las... read more

Tim Westwood is one of my favourite twitters. Most of the time I have no idea what he's talking about. He gets excited about waffles, rants about trainers and overfaces himself at Nandos. However today he's excelled himself. In what appears to be a bizarre tribute to Boing Boing's... read more

As more mobile-devices connect to the internet and GPS becomes ubiquitous, delivering search results specific to your location is the next logical step for search engines. Personalisation of search is an obvious way to provide results that are more relevant to each individual customer's needs.... read more

Last night's talk at MMU by James Hanson of MediaVest raised a number of interesting questions. Using IBM and Yahoo as examples of once all-powerful corporations who now have a vastly reduced market share, he presented a list of possible scenarios that might bring about the demise of the... read more

In the good old days of self-taught web design and GeoCities homepages, I used to use heading tags to define font size. If I wanted BIG text I put <H1> tags around it, if I wanted small text <H6>, simple! I don't think I even realised what the H stood for. Now I work in SEO I realise... read more

Google could be preparing to exit China following attacks on the Gmail accounts of several human-rights activists. When Google.cn launched in January 2006, they bowed to Chinese law and allowed their index to be censored. China has been blocking sites and monitoring internet use since... read more

There are many changes afoot in 2010 at Google. Citations are becoming a major force, real-time search is available, personalisation is up and running. However, even as Google strives to be as local, inclusive and relevant it still likes adding exceptions. Following the furore after... read more

Google Trends shows the word "retweet" first appearing in the News index in April 2008. It describes a process that SEO blog readers are no doubt familiar with - the ad hoc manner a Twitter user would take a tweet by another user and republish it for their followers. Retweeting has turned... read more