By Mindy Gofton in Internet Marketing on Thursday, October 2, 2008 @ 16:09
Ian Lurie over at Conversation Marketing put up a great post yesterday about optimising landing pages to improve conversions. In his post he talks about the "hero shot" or an image on your page that captures the visitor's attention and defines your product or brand. This got me thinking... read more
By Mindy Gofton in Internet Marketing on Friday, September 26, 2008 @ 14:31
For the non-search marketers reading this blog, Sphinn is a niche search marketing social media site - it's essentially Digg or Reddit for those of us who work in search. The "What's New" page of Sphinn on Friday afternoon inspired me. Around lunchtime in the UK you always start to see a lot... read more
By Mindy Gofton in Search Engine Optimisation on Wednesday, September 17, 2008 @ 14:55
While trying to find some simple articles for a client today, we stumbled across the following comment on the Official Google Webmaster Central Blog: OK, so, this spammer has made a post on the official Google blog asking why his site hasn't been indexed and adding a spammy, keyword... read more
By Mindy Gofton in Manchester on Monday, September 15, 2008 @ 14:25
Last Friday marked the deadline for submissions for the £25K Mapping Creativity commission from Manchester Beacon through the b.TWEEN website.The grant on offer is for a project that can connect various creative resources around greater Manchester by bringing different communities together using... read more
By Mindy Gofton in Social Media Marketing on Friday, September 12, 2008 @ 12:25
It seems that a local Denver, CO, newspaper has been experiementing with using Twitter to provide regular news coverage. Sadly, their early attempts at using the service have gone horribly wrong.Using the service to give a play-by-play of the funeral of a 3-year-old is neither providing news nor... read more
By Mindy Gofton in Internet on Thursday, September 11, 2008 @ 10:55
Twitter has been all a-flutter with SEO consultants and search marketers complaining about new Web 2.0 site Tynt. It's no surprise. If you look at what they offer, at first it appears to be a URL-shortening service similar to TinyURL only allowing you to give some context to the links so... read more
By Mindy Gofton in Internet on Thursday, September 4, 2008 @ 08:47
Darryl's post yesterday about Google Chrome, has had a brilliant response. Oddly, however, it seems while everybody was reading about Chrome and discussing Chrome across the internet at large, not that many people were using it - possibly down to worries about the EULA. Here's what... read more
By Mindy Gofton in Social Media Marketing on Tuesday, September 2, 2008 @ 09:36
When you blog, you get sent a lot of requests - link requests, emails about affiliate marketing, people looking to promote their products, and other local bloggers asking you to help them promote an event. I received one recently through my personal blog from another local blogger asking me to... read more
By Mindy Gofton in Search Engine Optimisation on Friday, August 29, 2008 @ 15:40
We've been writing a lot about link building tricks to avoid. This is because we see so many sites suffering from the effects of link building campaigns that were more like link spamming campaigns and which are easily recogniseable by the likes of Google.This week we've seen a new spin on an old... read more
By Mindy Gofton in Search Engine Optimisation on Wednesday, August 27, 2008 @ 16:41
Today we found the funniest SEO parody site on the internet. At least we hope it's parody. It is pure comedy gold. We thought we'd share. read more
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