Posts by Mindy Gofton on Search Engine Optimisation (SEO)

According to an article in Marketing Vox, a judge has ruled that having a "fake avatar" or online alter ego, sock puppet, fake social media profile, etc., is now a criminal offense, thanks to the case of Lori Drew, who was convicted of computer fraud after creating a fake MySpace persona to... read more

Yesterday's Technology section of The Guardian published an article about a church being sued by Getty Images over unlicensed use of 2 images on its website. A volunteer designed and built the website without any thought to copyright - if the images are readily available on the internet they... read more

Yesterday's 2.5% decrease in VAT may have far reaching effects on e-commerce sites across the UK. With the reduction to 15% VAT effective on Monday, 1st December 2008, e-commerce websites will be scrambling to change their prices.For many e-commerce retailers this means editing every product... read more

When you work in the internet business it is amazing how many times you get asked for advice on websites from family and friends. This week was no different when a friend and I were approached by an acquaintance asking some questions. He is one of the many millions of people around the world... read more

I was doing a bit of research earlier and noticed the following ad appearing for the search term "injury caused by an animal": The SERPS look something like this: Presumably, as shown by Google's organic results and the top 3 sponsored results, somebody searching for information... read more

If we know that the average person cannot maintain more than 150 relationships at a time, what should we think when we see people with thousands of "friends" on MySpace or Facebook or following thousands of people on Twitter? Well, two things - either that person is extremely interesting or... read more

It looks like Manchester's getting it's own Social Media Cafe. I'll hold off on judging the usefulness of such a venture until they have time to get up and running (the first meeting is 11th November, if you're in Manchester)  but the early discussions got me thinking about whether or not... read more

Gotta love the SEO industry. I do, being part of it. What I love the most about it is the downright cleverness of SEO companies across the board and their skill at marketing and communication in general. We're talking about an industry full of folks who really do get it! Take the email we... read more

At I-COM we’re busy and as we expand our client roster we’re also looking to expand the team at our Manchester city centre offices. At the moment we have a number of SEO and Web Development vacancies: SEO Consultants – We’re looking for experienced SEO consultants who can manage the... read more

Search Engine Land published an interview this week with Google about Local Search. One answer struck me as particularly important for local brick and mortar businesses whose offline traffic is often driven by people looking for their services or address online. The interviewer asked Google... read more