Posts by Mindy Gofton on Search Engine Optimisation (SEO)

Search Engine Land published an interview this week with Google about Local Search. One answer struck me as particularly important for local brick and mortar businesses whose offline traffic is often driven by people looking for their services or address online. The interviewer asked Google... read more

Pouring through Analytics for yesterday's blog traffic I noticed something about Digg that probably won't come as much of a shock to social media marketers but does solidly illustrate a pretty good point about the quality of Digg traffic and the trustworthiness of the voting. See for... read more

Wired posted an article recently about Google's pledge to not be evil. Now, call me crazy, but the particular examples they've cited are not very controversial. They've left out a whole range of privacy issues and lack of communication and feedback for webmasters on the evil side and not... read more

Ian Lurie over at Conversation Marketing put up a great post yesterday about optimising landing pages to improve conversions. In his post he talks about the "hero shot" or an image on your page that captures the visitor's attention and defines your product or brand. This got me thinking... read more

For the non-search marketers reading this blog, Sphinn is a niche search marketing social media site - it's essentially Digg or Reddit for those of us who work in search. The "What's New" page of Sphinn on Friday afternoon inspired me. Around lunchtime in the UK you always start to see a lot... read more

While trying to find some simple articles for a client today, we stumbled across the following comment on the Official Google Webmaster Central Blog: OK, so, this spammer has made a post on the official Google blog asking why his site hasn't been indexed and adding a spammy, keyword... read more

Last Friday marked the deadline for submissions for the £25K Mapping Creativity commission from Manchester Beacon through the b.TWEEN website.The grant on offer is for a project that can connect various creative resources around greater Manchester by bringing different communities together using... read more

It seems that a local Denver, CO, newspaper has been experiementing with using Twitter to provide regular news coverage. Sadly, their early attempts at using the service have gone horribly wrong.Using the service to give a play-by-play of the funeral of a 3-year-old is neither providing news nor... read more

Twitter has been all a-flutter with SEO consultants and search marketers complaining about new Web 2.0 site Tynt. It's no surprise.  If you look at what they offer, at first it appears to be a URL-shortening service similar to TinyURL only allowing you to give some context to the links so... read more

Darryl's post yesterday about Google Chrome, has had a brilliant response. Oddly, however, it seems while everybody was reading about Chrome and discussing Chrome across the internet at large, not that many people were using it - possibly down to worries about the EULA.  Here's what... read more