Posts by Mindy Gofton on Search Engine Optimisation (SEO)

A while back I did some SEO work for a very knowledgeable and very amiable media relations expert. He had a very basic website that needed a bit of keyword focus so I dutifully mapped a list of keywords for him and the pages on which he should use them - being a writer he wanted to write the... read more

Today, we noticed that a page on a client's site that has been blocked in the robots.txt is showing PageRank in the toolbar. However, when I went to view the cached version of the page, the URL in the cache was for the correct page: This may be a result of Google realising that this is... read more

On Boxing Day, members of my extended family took a walk near the seaside in Wales. My husband always takes his camera on these outings and when he spotted a local bistro advertising itself outside a public toilet, he found it funny so he took a photo. He subsequently uploaded the photo to... read more

I was reading a blog post about the next big Google algorithm change on Conversation Marketing which states that searcher behavior is going to drive search rankings beginning in 2009. The post (unusually for an SEO blog) gave some evidence to back up this assertion, but frankly, this is one of... read more

I read something on Search Engine Roundtable earlier in the week that got me steaming mad. An industry expert allegedly said the following to a roomful of people at the Search Engine Strategies conference in Chicago: "Yes; he buys links, but buys them for large .com's with lots of quality... read more

The Web Accessibility Initiative (WAI) of the W3C has finally released the Web Content Accessibility Guidelines (WCAG) 2.0, after years of haggling over the initial draft versions. The WCAG 2.0 Guidelines are meant to help web designers and web developers build websites that are accessible to... read more

I followed the recent debates over the value of live blogging with a bit of amusement. Live blogging, however, is innocuous and easily ignored. If you're not interested, just don't read it (and wait for the post-event summaries). Live Tweeting on the other hand.... I've noticed an increase... read more

I hate online video. In fact, I don't just hate it, I loathe it. I find nothing on the internet more annoying than going onto a website or blog looking for information and discovering not a handy article I can quickly scan to see if it contains the information I'm looking for but rather a... read more

According to an article in Marketing Vox, a judge has ruled that having a "fake avatar" or online alter ego, sock puppet, fake social media profile, etc., is now a criminal offense, thanks to the case of Lori Drew, who was convicted of computer fraud after creating a fake MySpace persona to... read more

Yesterday's Technology section of The Guardian published an article about a church being sued by Getty Images over unlicensed use of 2 images on its website. A volunteer designed and built the website without any thought to copyright - if the images are readily available on the internet they... read more