Posts by Mindy Gofton on Search Engine Optimisation (SEO)

Naturally, we've been watching the development of Google's real-time search with interest. Everybody's probably familiar by now with the scrolling box they're inserting into search results:I was reading a bit about what people are speculating is behind the real time search algorithm and what... read more

While doing research for a different blog post I spotted something I've never noticed before - Google is returning a map of the "trends" for "google china" at the bottom of the SERP for "google china." They're also offering people the option to add the widget to iGoogle. Anyone else seen this... read more

One problem with the internet is that when it falls into the wrong hands, things can get messy. Say you have an altercation with a customer over the phone (or in person), if that person is unhappy enough, they may go online and detail their experience. Take this exchange, for example. A web... read more

I was checking out my new followers and spotted this profile: Enlarge image in a new window It's not rocket science, but does anyone else spot the problem? This begs the questions: Do people really think that it's worth autogenerating Twitter accounts? Do people think that... read more

Bet you liked that last blog post eh? Made loads of sense?  It's also probably not the first time you've seen a page of content that sounded that great. And linked out a billion times to somewhere else. Or was copied from your website. It's what bad people do (or used to do) to get good... read more

We've been the target of one of the most badly gauged email marketing campaigns I've seen in a long while today. This morning the blog inbox had the following awaiting me in the "spam folder." Enlarge image in a new window There was a logo for the product and text telling me I'll be a... read more

Last night (October 21st) saw the annual Manchester Blog Awards take place at Band on the Wall. The event was part of the Manchester Literature Festival and is always a good night. If the turnout was any indication, blogging is indeed alive and well and taking on a range of subjects. It's my... read more

In a week where we've seen outcry on social media sites force a major multi-national and a powerful law firm to back down in the face of public protests in favour of freedom of the press and in which users of social media sites have also forced an apology after a Daily Mail journalist wrote a... read more

I spend a lot of time asking clients to provide testimonials and telling them to add case studies to their websites. Why? Well, by associating yourself with real people and real actions, it helps your business look trustworthy.It's such a proven tactic that even the pyramid scheme email spammers... read more

Last night Manchester's blogging community got together for a semi-regular meeting of the minds, as organised, once again, by Kate from The Manchizzle, sponsored by Creative Tourist.The timing of the event was chosen because (I presume, as today marks the final day to submit nominations for the... read more