By Mike Blackburn in Social Media Marketing on Tuesday, June 10, 2008 @ 11:50
As you’ll recall in a previous post I said I’d tell more about our view of the increasing importance of social networking sites. At the end of my article “The Rise of Social Networks - a new marketing opportunity?” I suggested that in time we believed sites like Facebook and Myspace could... read more
By Mike Blackburn in Social Media Marketing on Friday, May 30, 2008 @ 00:00
A recent article in Mediaweek details the results of a survey by Neilsen Online Data which shows that the major instant messaging services have seen a decline in the average amount of time spent on the sites. It seems as if there has been a change in the way people choose to spend their time... read more
By Mike Blackburn in Web Design on Tuesday, May 27, 2008 @ 12:58
I've just heard that the Manchester based Creative Industries Development Service (CIDS) has launched an online version of their quarterly newsletter the Creative Times. CIDS is a government-funded agency with the aim of supporting new and established creative businesses in Greater... read more
By Mike Blackburn in Internet Marketing on Sunday, May 18, 2008 @ 10:16
It’s very easy to invest in websites, search engine optimisation and pay per click but unless you’ve planned and set realistic expectations there’s a risk you’ll be disappointed. All too often we come across companies who take the decision to “try out” internet marketing using the age old... read more
By Mike Blackburn in Search Engine Marketing on Saturday, May 10, 2008 @ 14:58
An article in Marketing Magazine has identified fall out already occurring between Asda and Tesco over Google's decision to allow pay per click competition on brand trademarks. In the past, one brand was never allowed to bid on another company's trademarked keywords; however, recently Google... read more
By Mike Blackburn in Web Development on Tuesday, May 6, 2008 @ 09:03
Through our website analysis software we've noticed an increase in the number of browsers using Apple's Safari. Last month around 5% of the traffic on one of our e-commerce client's website was viewed using the Safari browser. The ramp up in traffic has been quite dramatic over recent... read more
By Mike Blackburn in I-COM News on Monday, May 5, 2008 @ 10:29
Welcome to the I-COM blog, in this we'll be putting forward our ideas and commenting on developments in online marketing. Hopefully you'll find it interesting and informative. read more
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