By Kate Silvers in Search Engine Marketing on Wednesday, February 11, 2009 @ 08:39
Anyone who drives on any of the main commuter routes into Manchester (or probably any of the UK's towns or cities) is unlikely to have failed to notice the bright yellow advertisements for the Government's latest healthy eating and exercise campaign, Change4Life. Now, a Government initiative... read more
By Kate Silvers in Search Engine Marketing on Thursday, January 29, 2009 @ 08:45
Whilst high street sales continue to fall and the recession takes a firmer grip on UK shoppers’ spending habits, online sales have hit new highs. Recent reports from the high street confirmed what forecasters had been predicting – that there was a 1.4% reduction in pre-Christmas sales in... read more
By Kate Silvers in Internet Marketing on Thursday, November 6, 2008 @ 16:55
When it comes to coming up with news stories to use as online press releases, it never ceases to amaze me how seemingly difficult clients find it. “But we don’t really have any news at the moment” is often the response I get. Or “I’m just waiting on X to happen…I should have something next... read more
By Kate Silvers in Search Engine Marketing on Wednesday, October 29, 2008 @ 13:31
I was fascinated to read an article on just how Barack Obama has utilised the web to promote his Presidential campaign. Just how did a junior Senator from Illinois manage to rocket to campaign front runner? A much needed pledge for change, a fantastically... read more
By Kate Silvers in Search Engine Optimisation on Tuesday, September 30, 2008 @ 09:11
Despite online marketing being the fastest growing area of marketing for the past couple of years, with talk of Google, SEO, PPC, and a whole host of other abbreviations becoming virtually commonplace, it seems that a number of companies are extremely cautious still when it comes to taking... read more
By Kate Silvers in Copywriting on Monday, August 18, 2008 @ 08:37
As an Account Manager at I-COM, I see project after project which gets delayed by weeks and even months on end because clients take an age to put together the copy for their new website. (You know who you are, clients! You are frustrating, but we love you really…) Having started my career... read more
By Kate Silvers in Search Engine Optimisation on Wednesday, July 30, 2008 @ 11:47
The pitch from online jewellery retailer Diamondgeezer.com on Dragon’s Den on BBC 2 was of great interest to I-COM’s SEO team this week. SEO consultant for I-COM client ZSdiamonds.com, Michael Eccles, was initially baffled by the massive increase in traffic to the ZS website, especially... read more
By Kate Silvers in Internet Marketing on Friday, June 20, 2008 @ 10:17
Video is a new buzzword in the online industry. Clients are talking about it, industry bods are talking about it, and a whole host of online video streaming ‘specialists’ seem to have appeared out of a poof of a dry ice machine. And with Google Universal just around the corner,... read more
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