Posts by Kate Silvers on Search Engine Optimization (SEO) Copywriting

The saying goes that today’s news (in printed newspaper form) is tomorrow’s fish and chip paper. But in today’s world where people are obtaining news from a vast range of sources – from radio to RSS, blogs to online news sites, social media to email – the question is - is today’s printed news... read more

Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more

I have been following Marks and Spencer on Twitter over the past couple of weeks and was particularly impressed by a post they made yesterday – This tweet is directing customers to a Facebook page displaying photos, descriptions and links to the products featured in their Christmas... read more

If you are not one of the 16.6 million viewers who tuned in to watch the X Factor last night, here’s a quick round up of events… The X Factor’s terrible twins, John and Edward, who have been slated since their first audition by Simon Cowell, ended up in the bottom two with Welsh teenager... read more

The speakers at the North West Business Exhibition are always a really interesting part of the event for me. Listening to business founders, directors and innovators who have been there, done that, worn (and probably sold thousands of) the t-shirt, can not only be entertaining, but also... read more

Social networking phenomenon site Twitter has done nothing to quell the talk, debate and blogs about their service with the unveiling of the site’s new homepage. Whilst there can be little argument about the success of Twitter, the popularity of which has grown by an exponential rate over... read more

Online fashion retailer Asos has announced that their sales figures have more than doubled in the past year. So why is Asos doing so well when all we hear from the high street is doom and gloom? The chief exec of Asos attributes their success to the continuing growth of their key target market -... read more

I was reading an article earlier on a fellow search engine marketing blog which reminded me of something very important when it comes to measuring the success of SEO – that first page listings are not the be-all and end-all of online success. At I-COM, we too are putting less emphasis on... read more

I was reading an article in Crains this week about how the number of business start-ups in Manchester increased by 10% in 2008. It seems that despite the economic doom and gloom, and perhaps because of the challenges that the recession presents such as the growing level of redundancies,... read more

A recent study by Hitwise, the search industry’s leading source of search behaviour data, reported that whilst the usage of one and two-word searches has declined, the use of three, four and five word searches has increased. In fact, these ‘longtail’ searches of three and above words account... read more