Posts by Kate Silvers on Search Engine Optimization (SEO) Copywriting

Longstanding I-COM client and fantastic charity, the Foundation 4 Peace, needs your help! The charity, based in Warrington, has been shortlisted in the Best Education Project category in the National Lottery Good Causes awards for their Survivors for Peace programme.  The programme helps... read more

Following days of speculation, U2 have announced that due to an injury sustained by the band’s frontman Bono, they will no longer be able to perform their planned headline set at this year’s Glastonbury festival.  Devastated, delighted or frankly ambivalent, the announcement itself is not... read more

ANNOUNCEMENT – Friday Frenzy Flash Sale – to celebrate the six month anniversary of the Clothing at Tesco website, 6000 customers will receive 50% off all orders in a Flash Sale on Friday 7th May. TERMS: Register on Tesco Clothing websiteBecome a fan of their Facebook pageThe first 6000 customers... read more

The saying goes that today’s news (in printed newspaper form) is tomorrow’s fish and chip paper. But in today’s world where people are obtaining news from a vast range of sources – from radio to RSS, blogs to online news sites, social media to email – the question is - is today’s printed news... read more

Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more

I have been following Marks and Spencer on Twitter over the past couple of weeks and was particularly impressed by a post they made yesterday – This tweet is directing customers to a Facebook page displaying photos, descriptions and links to the products featured in their Christmas... read more

If you are not one of the 16.6 million viewers who tuned in to watch the X Factor last night, here’s a quick round up of events… The X Factor’s terrible twins, John and Edward, who have been slated since their first audition by Simon Cowell, ended up in the bottom two with Welsh teenager... read more

The speakers at the North West Business Exhibition are always a really interesting part of the event for me. Listening to business founders, directors and innovators who have been there, done that, worn (and probably sold thousands of) the t-shirt, can not only be entertaining, but also... read more

Social networking phenomenon site Twitter has done nothing to quell the talk, debate and blogs about their service with the unveiling of the site’s new homepage. Whilst there can be little argument about the success of Twitter, the popularity of which has grown by an exponential rate over... read more

Online fashion retailer Asos has announced that their sales figures have more than doubled in the past year. So why is Asos doing so well when all we hear from the high street is doom and gloom? The chief exec of Asos attributes their success to the continuing growth of their key target market -... read more