Posts by Kate Silvers on Search Engine Optimization (SEO) Copywriting

Online fashion retailer Asos has announced that their sales figures have more than doubled in the past year. So why is Asos doing so well when all we hear from the high street is doom and gloom? The chief exec of Asos attributes their success to the continuing growth of their key target market -... read more

I was reading an article earlier on a fellow search engine marketing blog which reminded me of something very important when it comes to measuring the success of SEO – that first page listings are not the be-all and end-all of online success. At I-COM, we too are putting less emphasis on... read more

I was reading an article in Crains this week about how the number of business start-ups in Manchester increased by 10% in 2008. It seems that despite the economic doom and gloom, and perhaps because of the challenges that the recession presents such as the growing level of redundancies,... read more

A recent study by Hitwise, the search industry’s leading source of search behaviour data, reported that whilst the usage of one and two-word searches has declined, the use of three, four and five word searches has increased. In fact, these ‘longtail’ searches of three and above words account... read more

Anyone who drives on any of the main commuter routes into Manchester (or probably any of the UK's towns or cities) is unlikely to have failed to notice the bright yellow advertisements for the Government's latest healthy eating and exercise campaign, Change4Life. Now, a Government initiative... read more

Whilst high street sales continue to fall and the recession takes a firmer grip on UK shoppers’ spending habits, online sales have hit new highs. Recent reports from the high street confirmed what forecasters had been predicting – that there was a 1.4% reduction in pre-Christmas sales in... read more

When it comes to coming up with news stories to use as online press releases, it never ceases to amaze me how seemingly difficult clients find it. “But we don’t really have any news at the moment” is often the response I get. Or “I’m just waiting on X to happen…I should have something next... read more

  I was fascinated to read an article on just how Barack Obama has utilised the web to promote his Presidential campaign.   Just how did a junior Senator from Illinois manage to rocket to campaign front runner?  A much needed pledge for change, a fantastically... read more

Despite online marketing being the fastest growing area of marketing for the past couple of years, with talk of Google, SEO, PPC, and a whole host of other abbreviations becoming virtually commonplace, it seems that a number of companies are extremely cautious still when it comes to taking... read more

As an Account Manager at I-COM, I see project after project which gets delayed by weeks and even months on end because clients take an age to put together the copy for their new website. (You know who you are, clients! You are frustrating, but we love you really…) Having started my career... read more