Posts by James Roome on SEO Copywriting

It certainly sounds like the latest attempt by the ailing publishing industry to engage with new media and sell more books - this being the news that Iain Banks' latest novel Transition will provide readers with access to an iPhone app containing extra content, the writer's notes, character... read more

From time to time, an annoying advert or jingle can be beneficial for a brand, but it's an extremely fine line between an endearingly irritating, yet catchy song ('we buy any car, we buy any car...') and something so bad it makes everyone hate your product. If anyone's seen the advertisement... read more

The favoured bugbear of the lonely grammarian, the apostrophe has become a source of fear and derision amongst the general population - a symbol of snooty intellectualism and the steady decline of traditional grammar.In fact the apostrophe is, like the vast majority of punctuation, essential to... read more

Observe, if you will, this most magnificent of punctuation marks in its natural habitat: tending to its young, nestled in-between two independent clauses, its offspring growing to maturity and venturing into the big wide world of punctuation, separating items in complex lists and generally having... read more

When Twitter promoted tweets was launched recently, there can be few people at the grass roots level who welcomed the news. Of course, on the other hand it's a great boon for online marketers - imagine, being able to target your tweets by trending topic, ensuring your tweet stays at the top of... read more

Poetry is an incredibly refined form of writing; every word is carefully considered, agonised over, every word must contribute to the poem's overall conceit. At the same time word choice must be imaginative, unusual, something that will pique the reader's interest. Take for example, this... read more

Following the startling news that Apple's iPhones and iPads actually make you more attractive to women, the SEO team at I-COM decided to conduct their own research into the unsupported but long held theory that a well SEO'd site actually makes male business owners more attractive to women.... read more

Well, apart from the usual stuff like a more acute awareness of the world around you and how to impress fellow intellectuals, there's a great deal both copywriters and SEO copywriters alike can learn from poetry.Poetic Form Traditionally poetic form requires poets to write to strict guidelines.... read more

An SEO copywriter writes all the textual content for a digital marketing agency. This can mean anything from website content to blog posts, press releases to articles on a given subject specific to a client's business. It’s a creative position within one of the UK's few boom industries, and is... read more

So you've got a page on your website about the history of your company, you've got a couple of pages describing your services and a page with contact details, that's it, right, you don't need any other content; you can sit back, relax, smoke a pipe and have a G&T? Actually, that's wrong. In... read more