Posts by Colin Skinner on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising

After reading a McAfee report on The Web's Most Dangerous Search Terms, I got thinking about the SEO techniques which can and are being used by everyone from "solo operators to organized criminals", to fraudulently and illegally con the everyday searcher into clicking on a site. These online... read more

Before we talk about Facebook fan pages I think it’s important to establish the difference between a group and a fan page. Groups on Facebook are perfect for planning an event or letting people know about a cause on a personal level such as charity sponsorship or a party event. Pages are... read more

Those of you who thought emailing an organisation such as a charity or university for a link was easy, think again. There's a big difference between a successful email and spam. Heres some tips to stay away from the Junk Mail box 1. Contact a Person (Where Possible) When searching around a... read more

Late last year, the boffins at Google churned out another interesting little addition called Social Search. The idea of Social Search is that you sign into your Google profile and then input a search query in the form of a question and get an answer/response from your friends or personal... read more

One of the first steps in getting your business online is a building a website. But without a domain name - you will have no way of telling people where to find your website, however shiny and flashy it may be. When thinking about a domain name there is a lot more than just how it sounds rolling... read more

Before the dust had even settled on the disaster-stricken Caribbean country of Haiti there was already a flow of posts, blogs and websites starting to discuss and share moments of the disaster. But for this event the internet and social media hasn't just been used to gossip or simply pass... read more

We have all typed our name into Google once or twice to confirm our ‘internet fame’, obliterate our name exclusivity and see how much information about us is really out there . But have you ever considered paying to have results removed or promoted in light of other people searching for you?... read more

In today's recession stricken market and unpredictable trading conditions, consumer trust is at an all-time low. Their confidence in brands is being chipped away every time a company fails to live up to customer expectations or standards. Companies can no longer rely on monitoring their... read more

While doing some client research I came across the Leeds United website. As I am not a footie fan, my SEO spidey senses kicked in instead so I noticed they had a splash page with relatively mundane and commercial messages on it. I started to ponder how much these 'splash pages' dilute SEO... read more

The BBC has reported that the first video-in-print adverts will appear in an American entertainment magazine. The adverts will be featured on slim-line screens about the size of a mobile phone screen and can display up to 40 minutes of video time. Of course this will pave the way for movie... read more