By Clair Wescott in Search Engine Marketing on Monday, December 7, 2009 @ 16:05
During a recent update and optimisation of one of our many Christmas PPC campaigns, I noticed Google Adwords recommending hundreds of new keywords for one of our accounts. Here at I-COM, we're always looking for new ways to extend our clients' reach, so I decided to look into the suggestions.... read more
By Clair Wescott in Social Media Marketing on Thursday, December 3, 2009 @ 16:22
During a recent conversation I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they had a massive number of followers yet seemed to be doing nothing with it. As you can see the account has remained dormant since July and they have... read more
By Clair Wescott in Internet on Wednesday, October 7, 2009 @ 08:34
I have just read a news article that a company plans to launch a service called Internet Eyes that will stream live CCTV footage. If you spot a crime happening on the feed, you can send a screen grab to the owner of the shop. The pull for the public is there will be a reward of £1000... read more
By Clair Wescott in Search Engine Marketing on Tuesday, July 7, 2009 @ 17:02
We often get asked at I-COM what is involved in PPC management and why it is so important. Well, one of the many tasks we carry out is to search for the top keywords and see what the competition is doing and how we can better ourselves in terms of ad text and landing pages. This morning,... read more
By Clair Wescott in Internet Marketing on Thursday, May 21, 2009 @ 08:15
Although it will be hard to believe for anyone who saw the queues outside many Mark & Spencers yesterday morning all looking to buy merchandise for a penny, the retail landscape is feeling the effect of a decline in sales. This is not just exclusive to the high street either and despite... read more
By Clair Wescott in Search Engine Marketing on Monday, March 9, 2009 @ 08:45
I was recently planning a weekend away to Cardiff for a live event that I had tickets for. Not having ever stayed a night in a hotel in Cardiff I went to Google Maps, put in the address for the venue of the event I was attending and then searched for ‘Hotels nearby’ - which search, as I assume... read more
By Clair Wescott in Search Engine Marketing on Thursday, February 12, 2009 @ 08:27
I have read of alarming numbers of companies jumping the PPC ship because they feel it is not right from them. Now, I would like to ask: Is it not right for them or was it not done right for them? As Google announced last month, it increased Q4 profits yet in the UK market share declined... read more
By Clair Wescott in Social Media Marketing on Friday, October 31, 2008 @ 15:56
I recently read an article which was based on research on how Facebook was good for businesses. It suggested that allowing employees to use social networking sites such as Facebook built bonds with colleagues and stronger communication within the team. It also suggested that this was the new way... read more
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