By Adrian Berry in Social Media Marketing on Wednesday, September 9, 2009 @ 08:58
Working for a company that firmly believes that social media is now integral to any company's online marketing strategy, it never ceases to amaze me that large retail companies allow social media such as Facebook to become a tool for employees to vent their spleen and insult customers. Take for... read more
By Adrian Berry in Search Engine Optimisation on Tuesday, August 18, 2009 @ 08:57
So it seems someone has set up a blog to promote an "SEO competition" amongst Manchester SEO firms.If you don't know, an "SEO competition" traditionally involves picking a specific keyword phrase or term and setting a time limit and the winner is whoever's at #1 on the finishing date. The... read more
By Adrian Berry in Search Engine Optimisation on Friday, June 26, 2009 @ 14:44
Over the years many SEO companies have touted link building as "the magic bullet" for improving search engine rankings - you get lots of back links with the correct anchor text linking to your site and the sheer weight of numbers will make your site rank in the top ten for a certain... read more
By Adrian Berry in Search Engine Optimisation on Wednesday, April 15, 2009 @ 10:10
Recently we've seen Google dropping the index page of a client’s site while leaving nearly all the other web pages in the index. There were server errors previously (robots.txt not reachable) in Webmaster Tools but Google had been back spidering the site since the issue was corrected and... read more
By Adrian Berry in Internet on Thursday, March 5, 2009 @ 12:32
Being a football fan I've just gotta admit I found this funny when i saw it on our colleagues PushOn's blog - a search for Manchester City "MCFC honours list" gave this result: View full size image read more
By Adrian Berry in Social Media Marketing on Friday, February 20, 2009 @ 16:21
It doesn't take long for new social media to be spammed and Twitter is no exception - Tweeter Getter informs you that "You're About To Discover The Secrets Most People Will Never Know About How To Really Use & Profit From Twitter..." The site goes on to say - "So you're looking to get a... read more
By Adrian Berry in Search Engine Optimisation on Friday, February 13, 2009 @ 08:20
Sometimes you get a spam email that's just an absolute gem - for example we received this one earlier today: Click to view full image So they've noticed we haven't been found in lots of foreign search engines - there's a simple reason for this - we don't need to be found in foreign search... read more
By Adrian Berry in Search Engine Optimisation on Tuesday, February 10, 2009 @ 08:11
Only last year Richard and Judy were, The Guardian argued, the most important people in publishing. An endorsement by the Richard & Judy Book Club on Channel 4 was enough to increase sales of a novel by as much as 3,000%. The couple now present their daily show on an obscure cable... read more
By Adrian Berry in Search Engine Optimisation on Monday, December 8, 2008 @ 13:41
I've just been reading that the internet trade body IMRG says the UK's Christmas online retail sales could reach £13.6bn ($19.9bn) and that sales of £320m are expected in Monday 8th December - with over £28m being spent online every hour. One in ten shoppers plan to shop online for some... read more
By Adrian Berry in Internet Marketing on Tuesday, October 28, 2008 @ 00:00
As the economy downturns, businesses often panic and make marketing mistakes that prove very costly. Mistakes that could cost you dearly in lost customers and shrinking profits. It may even threaten the very survival of your company.Here are six of the more common mistakes;Mistake # 1- “I’m ok –... read more
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