Social Media Marketing Articles

I recently read an article which was based on research on how Facebook was good for businesses. It suggested that allowing employees to use social networking sites such as Facebook built bonds with colleagues and stronger communication within the team. It also suggested that this was the new way... read more

If we know that the average person cannot maintain more than 150 relationships at a time, what should we think when we see people with thousands of "friends" on MySpace or Facebook or following thousands of people on Twitter? Well, two things - either that person is extremely interesting or... read more

It looks like Manchester's getting it's own Social Media Cafe. I'll hold off on judging the usefulness of such a venture until they have time to get up and running (the first meeting is 11th November, if you're in Manchester)  but the early discussions got me thinking about whether or not... read more

Pouring through Analytics for yesterday's blog traffic I noticed something about Digg that probably won't come as much of a shock to social media marketers but does solidly illustrate a pretty good point about the quality of Digg traffic and the trustworthiness of the voting. See for... read more

It seems that a local Denver, CO, newspaper has been experiementing with using Twitter to provide regular news coverage. Sadly, their early attempts at using the service have gone horribly wrong.Using the service to give a play-by-play of the funeral of a 3-year-old is neither providing news nor... read more

When you blog, you get sent a lot of requests - link requests, emails about affiliate marketing, people looking to promote their products, and other local bloggers asking you to help them promote an event. I received one recently through my personal blog from another local blogger asking me to... read more

Over the weekend I got a friend request on MySpace from an eBay merchant I'd never heard of who sells clothes. The same merchant, alongside the unsolicited friend request, also sent a long message with product listings trying to sell me stuff. I replied to the message saying that before they... read more

When people follow me on Twitter, I always have a look at their profiles. It seems polite. If someone's genuinely interested in my tweets, I'll probably follow them back to see what they have to say. This  is why when using social media for business, you should make sure that you're using it... read more

Google Friend Connect is a new service which is set out to grow the number of visitors by making your web site more social. Google Friend Connect makes it easy to enhance your web site's social and viral features, such as member management, message board, reviews, and picture-sharing. All without... read more

As you’ll recall in a previous post I said I’d tell more about our view of the increasing importance of social networking sites.  At the end of my article “The Rise of Social Networks - a new marketing opportunity?” I suggested that in time we believed sites like Facebook and Myspace could... read more