Social Media Marketing Articles

Just last week I was asked again by a client, ‘How can I use social media to promote my business?’ My answer was, ‘It depends on who you want to attract, what image you want to portray, and what kind of publicity you want to generate.’We hear people talking about the ‘latest’ celebrity tweets; we... read more

Due to the large number of fake accounts in existence on popular social networking and social media sites, Manchester City and Manchester United have banned their players from having accounts on sites such as Twitter and Facebook. A Manchester United spokesperson, speaking in the Manchester... read more

When you work in the online marketing industry, you are constantly reminded of the dangers of posting your uncensored thoughts online – a sobering example of just how bad an idea this can be has been reported on in today’s Independent. When Paul Chambers’ travel plans were threatened by the... read more

Charlie Brooker’s weekly Screenburn in Saturday’s Guardian TV pages is usually an extremely amusing read. An article published earlier this month this was titled "loser generated content", and it got me thinking about the ways in which firms use social media as an advertising tool. T-Mobile's... read more

One problem with the internet is that when it falls into the wrong hands, things can get messy. Say you have an altercation with a customer over the phone (or in person), if that person is unhappy enough, they may go online and detail their experience. Take this exchange, for example. A web... read more

During a recent conversation I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they had a massive number of followers yet seemed to be doing nothing with it. As you can see the account has remained dormant since July and they have... read more

In today's recession stricken market and unpredictable trading conditions, consumer trust is at an all-time low. Their confidence in brands is being chipped away every time a company fails to live up to customer expectations or standards. Companies can no longer rely on monitoring their... read more

I have been following Marks and Spencer on Twitter over the past couple of weeks and was particularly impressed by a post they made yesterday – This tweet is directing customers to a Facebook page displaying photos, descriptions and links to the products featured in their Christmas... read more

Google Trends shows the word "retweet" first appearing in the News index in April 2008. It describes a process that SEO blog readers are no doubt familiar with - the ad hoc manner a Twitter user would take a tweet by another user and republish it for their followers. Retweeting has turned... read more

I was checking out my new followers and spotted this profile: Enlarge image in a new window It's not rocket science, but does anyone else spot the problem? This begs the questions: Do people really think that it's worth autogenerating Twitter accounts? Do people think that... read more