Search Engine Optimisation (SEO) Articles

I know that I have ranted about this in the past and even my Operations Director Mike Blackburn has recently blogged about the same company and their email approaches! Another "Senior Search Consultant" from the same comapny has now sent an email to our client  The Smile Centre... read more

I was reading an article earlier on a fellow search engine marketing blog which reminded me of something very important when it comes to measuring the success of SEO – that first page listings are not the be-all and end-all of online success. At I-COM, we too are putting less emphasis on... read more

Recently we've seen Google dropping the index page of a client’s site while leaving nearly all the other web pages in the index. There were server errors previously (robots.txt not reachable) in Webmaster Tools but Google had been back spidering the site since the issue was corrected and... read more

Three things that really get my goat day-to-day as we try to run a SEO business. In no particular order they are: Recruitment Companies - we must take at least 15 calls a day from agents looking to provide us with staff. We're fortunate enough to be growing but they should learn that... read more

Yesterday I taught a training course for a new client about basic SEO. During the course, the company's web developer wondered if I found it frustrating having to spend 3-4 hours answering very basic questions about SEO so another business could decide what aspects of its optimisation to... read more

Matt Cutts, Google's spam cop and chief PR blogger posted a response yesterday to an article about "sponsored" blog posts. According to Cutts, paid blog posts are fine - as long as they don't pass page rank. Simply put - if someone pays you to review their site/product/service you have to add a... read more

Yesterday, via a tweet by @craigmcginty I was directed to a blog post by @jedhallam recommending that public relations experts should start making use of SEO for their clients. My issue with the blog post was that Jed suggested that SEO is a "technique" to be applied to help public relations... read more

When searching for "mattresses" on Google, I noticed this for the first time ever this morning: Enlarge image in a new window For this particular term, both when logged into a Google Account and when searching while logged out, Google is asking me if I want to refine my search further by... read more

Sometimes you get a spam email that's just an absolute gem - for example we received this one earlier today: Click to view full image So they've noticed we haven't been found in lots of foreign search engines - there's a simple reason for this - we don't need to be found in foreign search... read more

Google Webmaster Central put up a post yesterday announcing the launch of rel=canonical. If you have multiple versions of the same page due to session ID's, query strings or any other issue, you can now add a tag in the saying . This is great news for SEO consultants as it will save us time... read more