Search Engine Optimisation (SEO) Articles

In the good old days of self-taught web design and GeoCities homepages, I used to use heading tags to define font size. If I wanted BIG text I put <H1> tags around it, if I wanted small text <H6>, simple! I don't think I even realised what the H stood for. Now I work in SEO I realise... read more

We get asked frequently about the value of XML sitemaps for SEO. Apparently many SEO firms are saying, as part of their sales pitches, that where a current SEO company hasn't created an automated sitemap they are damaging a company's potential for ranking. I say this is total and complete... read more

We all know how difficult it can be to find the perfect gift for your partner when Valentine's Day comes around - romance is well known for it's clichés, do you give flowers, teddy bears, chocolates, lingerie, blah, blah, blah? At I-COM, we've seen (and heard, touched, tasted and smelled) it all... read more

I've been looking at the Twitter feed of a fairly comprehensive list of UK SEOs this morning and I noticed something. Of the most recent 140 tweets in the feed at the time I was looking (about 11:45am): 13 people plugged their own content 27 people plugged random sites such as... read more

What is the relationship between Information Architecture (IA) and SEO?The Information Architecture definition, in terms of a website, can be defined as the organisation & structure of a web page. This is of paramount importance in SEO, as it allows for both a user of the website and a search... read more

While doing research for a different blog post I spotted something I've never noticed before - Google is returning a map of the "trends" for "google china" at the bottom of the SERP for "google china." They're also offering people the option to add the widget to iGoogle. Anyone else seen this... read more

There are many changes afoot in 2010 at Google. Citations are becoming a major force, real-time search is available, personalisation is up and running. However, even as Google strives to be as local, inclusive and relevant it still likes adding exceptions. Following the furore after... read more

Last week I wrote a blog post about how Google is changing by including a Twitter feed in some of its search results and also that it is now visiting websites more often for the latest news to include in its search results, often referred to as ‘real time search’. Often when producing... read more

The changes to Google, otherwise known as the Caffeine update, have been in the minds of most internet marketers for a while.  These changes have slowly been filtering their way through into Google's results. One the most anticipated features is the addition of real time search using... read more

Those of us in the online marketing industry, in fact in any industry which relies heavily on the internet to generate revenue, are waiting with baited breath for the introduction of Google Caffeine. In fact, we’ve already blogged about it here. If you’re a client of I-COM, I had some... read more