Search Engine Optimisation (SEO) Articles

So it seems someone has set up a blog to promote an "SEO competition" amongst Manchester SEO firms.If you don't know, an "SEO competition" traditionally involves picking a specific keyword phrase or term and setting a time limit and the winner is whoever's at #1 on the finishing date. The... read more

As an online business, there’s one sure-fire method of alienating potential clients, and that’s spammy, unspecific and unintelligible copy. Website text has to be engaging, yet also keyword-rich to encourage high rankings and relevant traffic from the search engines. There’s a right and a... read more

I'm looking forward to tomorrow's Social Media Cafe at the BBC in Manchester.  I've been to 5 of them now and have enjoyed the time I've spent a them and the people I've met.  I've even made a couple of friends!  There are a LOT of SEO people signed up to visit this one - 14... read more

Over the years many SEO companies have touted link building as "the magic bullet" for improving search engine rankings - you get lots of back links with the correct anchor text linking to your site and the sheer weight of numbers will make your site rank in the top ten for a certain... read more

So I was doing a bit of research this morning in Google under the query "affordable health insurance." I got the following result: Enlarge image in a new window Now, bearing in mind that I'm searching on google.co.uk, I've been given 3 American sites in the top 5 - although on the whole... read more

Some people watch stocks go up and down, SEO’ers watch listings. One of the most watched sites is GoCompare. They advertise heavily on TV which drives strong brand awareness – people know the GoCompare name. What typically happens is that they then go to the internet and type... read more

When people find out I work in search engine optimisation I get two reactions. The first is confusion from people who have never heard of SEO. The second is disgust - from people who have. SEO consultants are like the used car salesmen of the internet, or so people seem to think. Even other... read more

I feel slightly better for having had my rant on so called search engine optimising companies sending out spurious crap by email. The real cause of the rant was not the email - that was merely the final straw that put me over the edge! I had a meeting with an excellent company... read more

I know that I have ranted about this in the past and even my Operations Director Mike Blackburn has recently blogged about the same company and their email approaches! Another "Senior Search Consultant" from the same comapny has now sent an email to our client  The Smile Centre... read more

I was reading an article earlier on a fellow search engine marketing blog which reminded me of something very important when it comes to measuring the success of SEO – that first page listings are not the be-all and end-all of online success. At I-COM, we too are putting less emphasis on... read more