Search Engine Optimisation (SEO) Articles

The changes to Google, otherwise known as the Caffeine update, have been in the minds of most internet marketers for a while.  These changes have slowly been filtering their way through into Google's results. One the most anticipated features is the addition of real time search using... read more

Those of us in the online marketing industry, in fact in any industry which relies heavily on the internet to generate revenue, are waiting with baited breath for the introduction of Google Caffeine. In fact, we’ve already blogged about it here. If you’re a client of I-COM, I had some... read more

Bet you liked that last blog post eh? Made loads of sense?  It's also probably not the first time you've seen a page of content that sounded that great. And linked out a billion times to somewhere else. Or was copied from your website. It's what bad people do (or used to do) to get good... read more

If you think, SEO Manchester clients come to us at all stages of a sites SEO Manchester life cycle. For example they could have been just built or handed over from a previous SEO Manchester company. I’m sure that my James Cognac Roome presence has spurred many of the SEO Manchester companies... read more

Now Google has removed PageRank from Webmaster Tools and is rumoured to be removing it from the Google toolbar soon, what impact will this have on linkbuilding in the future?To be honest Google's PageRank was never an indicator of SEO success for a website. In fact, here at I-COM when we are... read more

While doing some client research I came across the Leeds United website. As I am not a footie fan, my SEO spidey senses kicked in instead so I noticed they had a splash page with relatively mundane and commercial messages on it. I started to ponder how much these 'splash pages' dilute SEO... read more

Derek Powazek recently posted an article with the confrontational title "Spammers, Evildoers, and Opportunists" (http://powazek.com/posts/2090) claiming that anyone who has ever paid for SEO work has been conned. In the post, Powazek maintains that: the information you need to present... read more

We have an old adage in internet marketing that goes as follows, "If your website can’t be found, it doesn’t matter how good your web design is." This led me to ask the following question: why do so many of our prospective and current clients say, "I’ve spent thousands with my previous web... read more

If you're familiar with Google Local listings you'll know that when you add an entry for your business or the business you represent, Google checks its listings to see if they already have your business details registered. If it finds a similar address or company name, it asks you if you want... read more

Every day businesses are bombarded with offers from companies hoping to help them acquire links to boost their site's performance on Google.We'd be the last people to suggest that links don't have an effect, but as has been discussed previously on this blog you have to be careful how you use... read more