Search Engine Optimisation (SEO) Articles

I recently watched the movie Kick Ass and it got me thinking how a regular guy, with no super powers, can still make a difference. I then began to think how SEO consultants can be compared to superheroes like those in Kick Ass. In the world of SEO superheroes Google, Bing and Yahoo... read more

Google Analytics is a very powerful tool but sometimes its results can be misleading. It is very easy to see a green improvement percent and think that all is well. Even metrics that we have benchmarks for don't always mean what we think they do. A good example of this is Bounce Rate. If you've... read more

I received the following message when I tried to submit a client to DMOZ this morning. Apparently this occured last month as well. Hopefully these "behind the scenes" improvements will lead to a much better directory submission service and maybe even bring back the glory days of DMOZ?... read more

Here at I-COM, our SEO consultants cut through the confusing gibberish of the internet like a knife through a lasagne sandwich (lasandwich to those in the know). If you're a business new to internet marketing, with a little SEO training we can help you understand all the great things that SEO... read more

All in-house and agency SEO experts who manage websites have come across the dreaded 'drop in rankings' scenario after an algorithm change or update. However, there is a better way to deal with the situation than losing the plot and going off on a Google slating session. Some website owners... read more

About Me:Seeing as I have just completed my first week at I-COM I had better introduce myself - however after reading Laila's introduction blog I feel mine has a lot to live up too! I'm Steph and the latest member to join the I-COM team. I have just graduated from MMU with a 1st Class BA Hons in... read more

I-COM spends a lot of time expanding site content for its clients; in fact one of the first things we tell people during SEO training is that they need good quality, authoritative content on their website. Traditional marketers sometimes find it difficult to understand why we recommend writing... read more

I'll start by introducing myself: it’s been two weeks now since I joined I-COM’s Search team as an intern. I have just passed my second year of university with first class honours, and am now in my final year studying BSc Hons in Business Information Systems at The University of Salford. My... read more

It's that time again - yet more SEO jokers approaching our clients and making ridiculous claims about not only what they can do for our client, but also about the work I-COM has been doing. This month it's the turn of SEO Doctors (with a name like that, they've got to be reputable, right?), which... read more

After reading a McAfee report on The Web's Most Dangerous Search Terms, I got thinking about the SEO techniques which can and are being used by everyone from "solo operators to organized criminals", to fraudulently and illegally con the everyday searcher into clicking on a site. These online... read more