Search Engine Optimisation (SEO) Articles

Late last year, the boffins at Google churned out another interesting little addition called Social Search. The idea of Social Search is that you sign into your Google profile and then input a search query in the form of a question and get an answer/response from your friends or personal... read more

As more mobile-devices connect to the internet and GPS becomes ubiquitous, delivering search results specific to your location is the next logical step for search engines. Personalisation of search is an obvious way to provide results that are more relevant to each individual customer's needs.... read more

One of the first steps in getting your business online is a building a website. But without a domain name - you will have no way of telling people where to find your website, however shiny and flashy it may be. When thinking about a domain name there is a lot more than just how it sounds rolling... read more

OK so it may not be as simple as that but, as one of the senior SEO Consultants here at I-COM, I thought it was about time I shared some of my tips and tricks that I've gathered over nearly 10 years of Search Engine Optimisation and link building. While we all know that social media... read more

In the good old days of self-taught web design and GeoCities homepages, I used to use heading tags to define font size. If I wanted BIG text I put <H1> tags around it, if I wanted small text <H6>, simple! I don't think I even realised what the H stood for. Now I work in SEO I realise... read more

We get asked frequently about the value of XML sitemaps for SEO. Apparently many SEO firms are saying, as part of their sales pitches, that where a current SEO company hasn't created an automated sitemap they are damaging a company's potential for ranking. I say this is total and complete... read more

We all know how difficult it can be to find the perfect gift for your partner when Valentine's Day comes around - romance is well known for it's clichés, do you give flowers, teddy bears, chocolates, lingerie, blah, blah, blah? At I-COM, we've seen (and heard, touched, tasted and smelled) it all... read more

I've been looking at the Twitter feed of a fairly comprehensive list of UK SEOs this morning and I noticed something. Of the most recent 140 tweets in the feed at the time I was looking (about 11:45am): 13 people plugged their own content 27 people plugged random sites such as... read more

What is the relationship between Information Architecture (IA) and SEO?The Information Architecture definition, in terms of a website, can be defined as the organisation & structure of a web page. This is of paramount importance in SEO, as it allows for both a user of the website and a search... read more

While doing research for a different blog post I spotted something I've never noticed before - Google is returning a map of the "trends" for "google china" at the bottom of the SERP for "google china." They're also offering people the option to add the widget to iGoogle. Anyone else seen this... read more