Search Engine Optimisation (SEO) Articles

Over the years many SEO companies have touted link building as "the magic bullet" for improving search engine rankings - you get lots of back links with the correct anchor text linking to your site and the sheer weight of numbers will make your site rank in the top ten for a certain... read more

So I was doing a bit of research this morning in Google under the query "affordable health insurance." I got the following result: Enlarge image in a new window Now, bearing in mind that I'm searching on google.co.uk, I've been given 3 American sites in the top 5 - although on the whole... read more

Some people watch stocks go up and down, SEO’ers watch listings. One of the most watched sites is GoCompare. They advertise heavily on TV which drives strong brand awareness – people know the GoCompare name. What typically happens is that they then go to the internet and type... read more

When people find out I work in search engine optimisation I get two reactions. The first is confusion from people who have never heard of SEO. The second is disgust - from people who have. SEO consultants are like the used car salesmen of the internet, or so people seem to think. Even other... read more

I feel slightly better for having had my rant on so called search engine optimising companies sending out spurious crap by email. The real cause of the rant was not the email - that was merely the final straw that put me over the edge! I had a meeting with an excellent company... read more

I was reading an article earlier on a fellow search engine marketing blog which reminded me of something very important when it comes to measuring the success of SEO – that first page listings are not the be-all and end-all of online success. At I-COM, we too are putting less emphasis on... read more

Recently we've seen Google dropping the index page of a client’s site while leaving nearly all the other web pages in the index. There were server errors previously (robots.txt not reachable) in Webmaster Tools but Google had been back spidering the site since the issue was corrected and... read more

Three things that really get my goat day-to-day as we try to run a SEO business. In no particular order they are: Recruitment Companies - we must take at least 15 calls a day from agents looking to provide us with staff. We're fortunate enough to be growing but they should learn that... read more

Yesterday I taught a training course for a new client about basic SEO. During the course, the company's web developer wondered if I found it frustrating having to spend 3-4 hours answering very basic questions about SEO so another business could decide what aspects of its optimisation to... read more

Matt Cutts, Google's spam cop and chief PR blogger posted a response yesterday to an article about "sponsored" blog posts. According to Cutts, paid blog posts are fine - as long as they don't pass page rank. Simply put - if someone pays you to review their site/product/service you have to add a... read more