By Mindy Gofton in Search Engine Marketing on Friday, November 14, 2008 @ 08:38
I was doing a bit of research earlier and noticed the following ad appearing for the search term "injury caused by an animal": The SERPS look something like this: Presumably, as shown by Google's organic results and the top 3 sponsored results, somebody searching for information... read more
By Kate Silvers in Search Engine Marketing on Wednesday, October 29, 2008 @ 13:31
I was fascinated to read an article on just how Barack Obama has utilised the web to promote his Presidential campaign. Just how did a junior Senator from Illinois manage to rocket to campaign front runner? A much needed pledge for change, a fantastically... read more
By Alison Wilkinson in Search Engine Marketing on Thursday, October 16, 2008 @ 14:09
Previously it has not been permitted to advertise gambling related activity via Google Adwords as it was against their policy. Until now that is....From tomorrow, Google will be allowing the use of Adwords Gambling Ads provided the advertiser has a valid licence. There is also a separate... read more
By Mike Blackburn in Search Engine Marketing on Monday, September 29, 2008 @ 08:47
I have a theory that social demographics have an impact on search behaviour. I've looked all over for quantifiable evidence to support my theory but been unable to find any. It's my theory that products and services aimed at the more professional social demographic groups have better click... read more
By Alison Wilkinson in Search Engine Marketing on Thursday, July 10, 2008 @ 09:02
Today I have received an email from Yahoo! stating that they are no longer fixing the minimum bid for UK search keywords at £0.05, although the content network bids will remain at a £0.05 minimum. This change is to take place in the coming weeks. Yahoo!’s reasoning behind the change is... read more
By Alison Wilkinson in Search Engine Marketing on Wednesday, July 9, 2008 @ 14:16
I-COM have discovered that the Google Adwords External Keyword Tool is now providing approximate search volume stats. This created quite a buzz around the I-COM offices as we have been wishing that Google would provide the actual numerical stats for so long. The Inside Adwords blog... read more
By Tim Roberts in Search Engine Marketing on Wednesday, June 25, 2008 @ 08:45
When the last recession hit the UK, of all the different types of advertising media Yellow Pages was perhaps the least affected, as advertisers saw it as the most direct way of attracting real customers. Today, however, things are much different. Recent reports in The Times, The Economist and... read more
By Alison Wilkinson in Search Engine Marketing on Wednesday, May 14, 2008 @ 12:44
Whether you are already running a PPC campaign, or are still thinking about whether to dip your toes into this area of internet marketing, there is one crucial thing to consider. What do you want to achieve? Do you want your PPC campaign to promote your brand in the online industry,... read more
By Mike Blackburn in Search Engine Marketing on Saturday, May 10, 2008 @ 14:58
An article in Marketing Magazine has identified fall out already occurring between Asda and Tesco over Google's decision to allow pay per click competition on brand trademarks. In the past, one brand was never allowed to bid on another company's trademarked keywords; however, recently Google... read more
Registered in England and Wales.
I-COM International
Telephone: 0870 164 2350
Registered office: LLoyds House, 18-22 LLoyd Street, Manchester, M2 5WACo. No. 5086027 // VAT No. 846 3548 03
