By Mike Blackburn in Search Engine Marketing on Wednesday, May 20, 2009 @ 15:27
Google has just launched a new tool within Analytics called Google Visualizer.It's really very interesting and allows you to plot various site performance results on a graph and then see how they've evolved over a set period.I did a little experiment on one of our client's results to try to test... read more
By Tim Roberts in Search Engine Marketing on Wednesday, May 13, 2009 @ 09:33
I was asked at a recent network event about what I would recommend (and what do we do at I-COM) to test how a website is converting. I know from years of experience that the individuals and companies that are the most successful with their online marketing do one thing more than most - they... read more
By Kate Silvers in Search Engine Marketing on Monday, April 27, 2009 @ 12:03
Online fashion retailer Asos has announced that their sales figures have more than doubled in the past year. So why is Asos doing so well when all we hear from the high street is doom and gloom? The chief exec of Asos attributes their success to the continuing growth of their key target market -... read more
By Catherine Mansell in Search Engine Marketing on Friday, April 24, 2009 @ 08:12
This week ‘Google Me’ was launched - your own Google profile which will be displayed in Google’s main search results. According to Google the aim is to improve their people search results, “We already are a people search engine, in that people search for people all the time on Google, so we’re... read more
By Alison Wilkinson in Search Engine Marketing on Monday, April 20, 2009 @ 11:22
As mentioned by Brand Republic last week, a recent study has shown that despite the reductions in online marketing spends during the last quarter of 2008, search engine advertisers have improved their ROI (Return on Investment) by 25% during the first three months of 2009.PPC (Pay Per Click)... read more
By Mike Blackburn in Search Engine Marketing on Wednesday, April 8, 2009 @ 08:14
There's lots of discussion in the blogosphere about shortfalls in Google's local service, see this article from Blogstorm.The bloggers are complaining that searches for non-geographic specific phrases are now including local search results dependent on Google's best guess of your location. The... read more
By Clair Wescott in Search Engine Marketing on Monday, March 9, 2009 @ 08:45
I was recently planning a weekend away to Cardiff for a live event that I had tickets for. Not having ever stayed a night in a hotel in Cardiff I went to Google Maps, put in the address for the venue of the event I was attending and then searched for ‘Hotels nearby’ - which search, as I assume... read more
By Kate Silvers in Search Engine Marketing on Friday, March 6, 2009 @ 08:17
A recent study by Hitwise, the search industry’s leading source of search behaviour data, reported that whilst the usage of one and two-word searches has declined, the use of three, four and five word searches has increased. In fact, these ‘longtail’ searches of three and above words account... read more
By Alison Wilkinson in Search Engine Marketing on Monday, February 16, 2009 @ 08:33
An article posted on Brand Republic confirms that since Google altered their brand bidding policy in May 2008, the average Cost Per Click (CPC) has increased and the average Click Through Rate (CTR) has decreased. I am not surprised by the findings of this research, and I think it was... read more
By Clair Wescott in Search Engine Marketing on Thursday, February 12, 2009 @ 08:27
I have read of alarming numbers of companies jumping the PPC ship because they feel it is not right from them. Now, I would like to ask: Is it not right for them or was it not done right for them? As Google announced last month, it increased Q4 profits yet in the UK market share declined... read more
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