Search Engine Marketing (SEM) Articles

Starbucks About 2 months ago, Mashable broke the news that everyone's favourite American coffee chain was planning on introducing a new Foursquare marketing campaign. Similar to rival chains' loyalty card systems, which give you a stamp every time you buy a coffee and eventually allow you to... read more

From 14th September Google has announced that they will be bringing their UK trademark policy into line with the US – advertisers will now be able to include trademarked terms in ad text. The policy states ads must use the term in a descriptive or generic way, and not in reference to the... read more

I recently had to set up a French campaign for a PPC client. Having a holiday home in France and visiting every year since I was 2 years old, I speak pretty fluent French...after a few glasses of vin! So sans alcohol, I began to panic a bit. I started thinking of keywords and ad text and worrying... read more

With Google Adwords cost per click (CPC) increasing across the board, many advertisers are now placing their adverts in lower positions to reach their targeted ROI. This means that having the right ad text is key as advertisers cannot afford to either lose out on missed clicks which could have... read more

During a recent update and optimisation of one of our many Christmas PPC campaigns, I noticed Google Adwords recommending hundreds of new keywords for one of our accounts. Here at I-COM, we're always looking for new ways to extend our clients' reach, so I decided to look into the suggestions.... read more

We at I-COM have recently been told by Google that despite the tough economic times, this Christmas promises to be a bumper year for online retailers! It has recently been reported that gross revenue generated by online retail this year could reach £8.9bn, accounting for 20% of all UK sales.... read more

When choosing a name for your business in the past, the process would have been to create the business idea and check out any related trademarks, the information at Companies House and conduct local business searches to make sure the business name is unique. With the advent of the internet as... read more

It has been widely reported in the industry news over the last few days that Yahoo and Microsoft have announced a merger. For those of you who have miraculously escaped this news, the basis is that Yahoo will be adopting Microsoft's Bing search engine technology and the PPC marketing will be... read more

We often get asked at I-COM what is involved in PPC management and why it is so important.  Well, one of the many tasks we carry out is to search for the top keywords and see what the competition is doing and how we can better ourselves in terms of ad text and landing pages. This morning,... read more

Google has just launched a new tool within Analytics called Google Visualizer.It's really very interesting and allows you to plot various site performance results on a graph and then see how they've evolved over a set period.I did a little experiment on one of our client's results to try to test... read more