Internet Marketing Articles

When you work in the internet business it is amazing how many times you get asked for advice on websites from family and friends. This week was no different when a friend and I were approached by an acquaintance asking some questions. He is one of the many millions of people around the world... read more

When it comes to coming up with news stories to use as online press releases, it never ceases to amaze me how seemingly difficult clients find it. “But we don’t really have any news at the moment” is often the response I get. Or “I’m just waiting on X to happen…I should have something next... read more

As the economy downturns, businesses often panic and make marketing mistakes that prove very costly. Mistakes that could cost you dearly in lost customers and shrinking profits. It may even threaten the very survival of your company.Here are six of the more common mistakes;Mistake # 1- “I’m ok –... read more

Following the Business Yorkshire Exhibition where I gave a talk on "Maximising the potential of your website" I was asked the question; " Isn't this the worst time to launch or promote your website?" What?! The truth is this could not be a better time to start an internet business or... read more

The IPA's latest survey is showing that the credit crunch is certainly biting for traditional marketing industries, with annual marketing budgets falling at the fastest rate for over nine years and 35% of companies showing a downward revision in budgets allocated for main media... read more

We've just been mentioned in The Manchester Law Society's monthly magazine "The Messenger" in an article by Bill Kirby. In case you've not had chance to see it we're pleased to reproduce in it full below:The www. and Law Firms Despite the need for it, people in some law firms still pay only... read more

At the moment we're busy getting ready for our next half day Internet Marketing Seminar - which is next week on October 16th at 9.15am at the Royal Exchange Theatre, in St. Ann's Square, Manchester. Our seminars are free to attend and they give businesses a better understanding of how important... read more

As you’re reading this article, almost certainly someone is discussing or talking about you or your brand somewhere on the internet. Hence, it is very important to monitor search engine result pages, blogs, reviews/ratings, social networking and news websites for keywords related to your... read more

You've heard the expression "you can lead a horse to water but you cannot make him drink"? Well, that is sometimes how I feel when discussing e-commerce trading! You cannot establish a solid e-commerce business without a website that achieves six critical elements, in my opinion! These are... read more

Ian Lurie over at Conversation Marketing put up a great post yesterday about optimising landing pages to improve conversions. In his post he talks about the "hero shot" or an image on your page that captures the visitor's attention and defines your product or brand. This got me thinking... read more