Internet Marketing Articles

Marketing research and analysis is one of the most important aspects of any business. Yet, it's normally overlooked by most small and medium size companies. We understand that back in the old days marketing research would cost a small fortune which most SMEs couldn’t afford. However the... read more

Fed up with all the doom and gloom? You can still grow a business in a recession! Can't you? You just need to know where the next move is in promoting your business. On Monday I'm in a studio all day shooting what I'm advising you to do. Midas, king of Pessinus, was popularly remembered... read more

Over the weekend I received so many spam emails from so-called experts in creating online wealth! I’d never heard of them, but they had reported that they’d made millions from their online marketing strategies. Really!? Do these people think we have no common sense? I did try and Google... read more

Today we're launching a new service called i-Wise, for partners in the creative media market. The skills required to deliver effective internet marketing campaigns are becoming increasingly specialised and harder for many creative agencies to deliver profitably. However, lack of a... read more

One of my first ever SEO clients had a small e-commerce site. His was a new business, not yet a year old, and he found that although he had an attractive website, a steady amount of traffic, great prices and was very particular about his customer service - he would phone customers about their... read more

Like the rest of the country, I am floored by the weekly rise in the cost of petrol. The rapid change in price from the teens to the thirties has hit me by surprise. Not only does it now cost me £40 a week in petrol (for a three-day work week) but my grocery bill has gone up by at least... read more

You cannot be complacent about your website. You must do everything possible to convert your online visitors, whether via paid search or effective natural listings on top search engines. Today's end user is more selective, more experienced at searching and definitely more... read more

Recently I went along to the ‘Property investor Show’ at Manchester Central, to find that the usual melee of hard nosed, Armani be-suited, sales-men, shouting about the thousands of reasons why Manchester’s good people should part with their hard earned cash, so they could secure their very... read more

Video is a new buzzword in the online industry. Clients are talking about it, industry bods are talking about it, and a whole host of online video streaming ‘specialists’ seem to have appeared out of a poof of a dry ice machine.  And with Google Universal just around the corner,... read more

When I first started at I-COM, one area that I was keen to develop was that of putting on seminars, where I could channel all of the internet marketing knowledge that I-COM has ‘in house’ and bathe the local business audience with it, all in one compact, coffee-fuelled morning. One thing... read more