Internet Marketing Articles

From time to time, an annoying advert or jingle can be beneficial for a brand, but it's an extremely fine line between an endearingly irritating, yet catchy song ('we buy any car, we buy any car...') and something so bad it makes everyone hate your product. If anyone's seen the advertisement... read more

Christmas may seem like a distant memory now, with the only reminder of the festive period being that solitary mince pie left in the cupboard (they just don’t taste the same when it’s not Christmas); but from an online perspective, there are some interesting results that are worthy of comment. A... read more

Excusing the obvious use of a bad pun, many retailers have seen a 13.5% drop in sales due to the snow and icy weather that is gripping the UK. The weather has also hit online sales with large online retailers such as Amazon unable to provide normal delivery to customers. While large online... read more

It's the time of year that online shopping goes through the roof, and companies like Amazon, Play, and Toys R Us are rushed off their feet with orders flying over the internet. When a friend of mine was shopping for her kids on PLAY.com she came across something that many consumers need to be... read more

We've been the target of one of the most badly gauged email marketing campaigns I've seen in a long while today. This morning the blog inbox had the following awaiting me in the "spam folder." Enlarge image in a new window There was a logo for the product and text telling me I'll be a... read more

I spend a lot of time asking clients to provide testimonials and telling them to add case studies to their websites. Why? Well, by associating yourself with real people and real actions, it helps your business look trustworthy.It's such a proven tactic that even the pyramid scheme email spammers... read more

Interesting to see that the IAB and Price Waterhouse Coopers latest report shows that, while overall marketing spend has slid by 16% due to the recession, spend in online marketing grew in the UK by approximately 4.6% to £1.752bn between January and July of this year. For the first time ever, the... read more

I've just been catching up with my reading of Crains and came across an interesting article entitled "Feed magnate saves skip broker from trash" This article deals with the news coming from the the Administrators of TopTriangle.com, the online skip hire business which was run by Mark Attwood,... read more

Manchester City Football Club (MCFC) is currently attracting large amounts of interest due to its new-found wealth. As part of a new market strategy to make the club a global brand they have completely overhauled their website, the cost of which has amounted reportedly to a £2,000,000... read more

At a recent seminar I attended I was asked what the qualities that someone should display who goes under the title of "Internet Marketing Expert."In my opinion a true internet marketing expert should be able to: Demonstrate an understanding of the current position and objectives of the... read more