Copywriting Articles

It certainly sounds like the latest attempt by the ailing publishing industry to engage with new media and sell more books - this being the news that Iain Banks' latest novel Transition will provide readers with access to an iPhone app containing extra content, the writer's notes, character... read more

The favoured bugbear of the lonely grammarian, the apostrophe has become a source of fear and derision amongst the general population - a symbol of snooty intellectualism and the steady decline of traditional grammar.In fact the apostrophe is, like the vast majority of punctuation, essential to... read more

Observe, if you will, this most magnificent of punctuation marks in its natural habitat: tending to its young, nestled in-between two independent clauses, its offspring growing to maturity and venturing into the big wide world of punctuation, separating items in complex lists and generally having... read more

Poetry is an incredibly refined form of writing; every word is carefully considered, agonised over, every word must contribute to the poem's overall conceit. At the same time word choice must be imaginative, unusual, something that will pique the reader's interest. Take for example, this... read more

Well, apart from the usual stuff like a more acute awareness of the world around you and how to impress fellow intellectuals, there's a great deal both copywriters and SEO copywriters alike can learn from poetry.Poetic Form Traditionally poetic form requires poets to write to strict guidelines.... read more

An SEO copywriter writes all the textual content for a digital marketing agency. This can mean anything from website content to blog posts, press releases to articles on a given subject specific to a client's business. It’s a creative position within one of the UK's few boom industries, and is... read more

So you've got a page on your website about the history of your company, you've got a couple of pages describing your services and a page with contact details, that's it, right, you don't need any other content; you can sit back, relax, smoke a pipe and have a G&T? Actually, that's wrong. In... read more

I recently advised a friend of mine to add a blog to his company's new website and, whilst it set back the go live date by a few weeks as the developer desperately tried to incorporate a blog into a vastly intricate Flash site (don't ask), I believe it will be worth it. As Social Media becomes... read more

You may already be aware of the Copify.com debate - if not then it's been summed up at Unmemorable Title. Copify is a Lancaster-based firm which advertises itself as a way to "source content quickly, easily and cost-effectively". It is a platform via which businesses seeking content (both... read more

As automated content spinners become more and more advanced, an SEO copywriter could be forgiven for starting to worry about his or her future job prospects. I'm not going to disclose too much personal information here, but I'm sure you won't be surprised to discover that my annual wage is... read more