By James Roome in Copywriting on Friday, June 5, 2009 @ 15:54
If you want your business website’s copy to appeal to your target market, you have to spend some time getting to know who that market is. Now, we’re not talking Robert De Niro-style method acting here. If your target market is 85-year-old, pipe-smoking ex-jockeys, I’m not suggesting you prop... read more
By James Roome in Copywriting on Tuesday, May 19, 2009 @ 08:33
Apparently, and don’t take my word on this, the internet is a big place (where this ‘place’ exists is another debate entirely). There’s lots on offer; loads of sites all covering similar topics, pictures, videos, online shopping and so on, and so on, ad infinitum. To be honest, I haven’t got... read more
By Mindy Gofton in Copywriting on Tuesday, August 26, 2008 @ 15:15
With "content is king" the SEO mantra of the last five years, many businesses are tempted to look for programs that can create coherent, autogenerated text focused on their target keywords. Before you decide to use autogenerated content as a means to promote your business, read this snippet... read more
By Mindy Gofton in Copywriting on Tuesday, August 19, 2008 @ 12:05
I keep seeing SEO sites plastered with the keyword "SEO optimisation" or, in America, "SEO optimiZation". If these were better sites, I would assume that they were doing it because the numbers of people searching for "SEO optimisation" is high, not because they don't realise that "SEO... read more
By Kate Silvers in Copywriting on Monday, August 18, 2008 @ 08:37
As an Account Manager at I-COM, I see project after project which gets delayed by weeks and even months on end because clients take an age to put together the copy for their new website. (You know who you are, clients! You are frustrating, but we love you really…) Having started my career... read more
By Mindy Gofton in Copywriting on Friday, July 18, 2008 @ 08:55
A colleague received a fantastic Nigerian 419 scam email today. In this masterpiece of an email, the eloquent Mr. Abdullah Mohammed explains that: presently I am suffering from long time cancer of the lunges, from all Indications, my condition is really deteriorating and i am very much... read more
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