By Tim Roberts in Advanced Search Marketing on Tuesday, January 13, 2009 @ 13:44
Before we enter into any relationship with a client regarding online marketing we look at two key factors: Visitor Levels - How many potential customers (web-site visitors) are there in this market, and; Visitor Values - What is each one of these potential customers worth?... read more
By Mindy Gofton in Advanced Search Marketing on Tuesday, January 6, 2009 @ 15:12
I was reading a blog post about the next big Google algorithm change on Conversation Marketing which states that searcher behavior is going to drive search rankings beginning in 2009. The post (unusually for an SEO blog) gave some evidence to back up this assertion, but frankly, this is one of... read more
By Tino Triste in Advanced Search Marketing on Thursday, August 14, 2008 @ 08:46
Google Insights for Search provides additional features aimed to help advertisers and marketers understand search patterns and visitors' behaviour. Google Insights for Search allows you, for example, to determine the seasonality of any market, or establish the geographical distribution of a... read more
By Mindy Gofton in Advanced Search Marketing on Friday, July 11, 2008 @ 09:25
A headline on Search Engine Watch a couple of days ago proudly proclaimed, "Google Ranking (Partly) Explained." "Wow!" I thought, "Not only are they giving us search volumes for keywords now, they're starting to explicitly explain how they rank sites?"Well No - actually they're not.Well,... read more
By Mindy Gofton in Advanced Search Marketing on Wednesday, June 11, 2008 @ 10:09
I attended a seminar recently where the founder of a niche social networking site was extolling the many features of his creation. After half an hour gushing about the great ways people can use his site to get recommendations and make personal connections - and make no mistake, the site is... read more
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