http://www.i-com.net/blog/index.php/tools/blocks/blog_posts/rss?bID=957&cID=1&arHandle=Main&user=mindy Most recent posts from Home feeds http://www.i-com.net/blog/graduates-need-to-up-their-game-and-lower-their-expectations/ Head of Search, Mindy Gofton, discusses why graduates need to put the work in and lower their expectations. Tue, 15 May 2012 10:17:00 BST http://www.i-com.net/blog/are-exact-match-domains-the-shopping-comparison-sites-of-today/ The Penguin update has highlighted further the issue of thin, exact-match domains dominating the search results in competitive niches, at the expense of variety and quality. Thu, 10 May 2012 09:19:00 BST http://www.i-com.net/blog/the-rules-of-working-in-seo/ The closed-door and cliquish nature of the SEO industry not only affects people's ability to learn best practices and improve their skills, it bleeds over into the ways in which SEO deliver their services to clients - and needs to change. Thu, 15 Mar 2012 08:17:00 GMT http://www.i-com.net/blog/10-lists-the-seo-community-needs-to-publish/ We've nearly exhausted the lot as a method of linkbait, but not quite. Things we all need to know.... Tue, 06 Mar 2012 13:51:00 GMT http://www.i-com.net/blog/why-rand-fishkin-of-seo-moz-is-wrong/ SEO Moz's advice regarding paid linking has become so out of touch with the realities of SEO for the SME that his advice could harm their bottom lines. Thu, 23 Feb 2012 10:31:00 GMT http://www.i-com.net/blog/is-that-new-page-really-necessary/ Stop adding pages just because Google says it wants new content. Think about whether they're actually of use to the people who will be landing on them. Tue, 13 Dec 2011 09:08:00 GMT http://www.i-com.net/blog/dont-buy-links-advertise/ After speaking at SASCON yesterday, I-COM's head of search, Mindy Gofton, discusses why one high quality link can do far more for your website than a thousand low-quality links. Fri, 25 Nov 2011 08:09:00 GMT http://www.i-com.net/blog/to-do-seo-you-need-to-do-more-than-just-seo/ Contrary to the opinions of some SEO gurus, spending all your time in SEO can be harmful to your ability to develop a successful agency career. I-COM explains why SEOMoz is wrong about what good SEOs do outside of the office. Tue, 25 Oct 2011 08:48:00 BST http://www.i-com.net/blog/the-oxymoron-of-online-privacy/ While Google and the EU race to protect the privacy of users from webmasters seeing data that's already anonymised, users can't add personal data quickly enough to social media sites. So why the disconnect? Mon, 24 Oct 2011 09:35:00 BST http://www.i-com.net/blog/trip-advisor-no-longer-has-reviews-you-can-trust/ Trip Advisor has changed their tagline from 'reviews you can trust' in a tacit admission of 'buyer beware' - as it's very easy to manipulate an online review. Thu, 15 Sep 2011 11:21:00 BST http://www.i-com.net/blog/linkedin-says-yes-please-to-recruitment-industry-spam-540/ Many people will know that if you sign up to a paid LinkedIn PRO account you get to send emails to whatever member you like - even if you don't know them. What many people don't know is that these emails cannot be blocked. This means there is little you can do about spammers on the network. Wed, 24 Aug 2011 09:30:00 BST http://www.i-com.net/blog/so-you-want-a-job-in-seo-532/ Want to work in SEO? I-COM's Head of SEO gives graduates the heads up on what we're looking for. Wed, 10 Aug 2011 09:41:06 BST http://www.i-com.net/blog/google-is-dead-in-the-water-if-the-content-doesnt-improve-528/ Google+ is dead in the water if search marketers don't stop polluting it with spam and start using it socially. Thu, 28 Jul 2011 10:36:40 BST http://www.i-com.net/blog/foursquare-overshare-526/ Yesterday, travelling through West Yorkshire on the train without any reading material, I had a play on Foursquare to see what the Android app would tell me was nearby as we went through Dewsbury. Imagine Wed, 20 Jul 2011 09:30:00 BST http://www.i-com.net/blog/establishing-trust-on-an-e-commerce-website-509/ On Tuesday the BBC ran a story about the launch of a new website, called Brand-i, designed to protect online consumers from buying counterfeit goods. I-COM Blog Thu, 09 Jun 2011 00:00:00 BST http://www.i-com.net/blog/the-history-of-privacy-and-the-internet-499/ You can't work in the web industry without falling over a story about privacy these days. The news has been all about superinjunctions, Max Mosely, Apple and Google's phone tracking. Wed, 11 May 2011 09:20:12 BST http://www.i-com.net/blog/what-does-the-new-asa-remit-mean-for-your-social-media-mentions-/ If you buy Facebook likes or Twitter followers, the ASA could be out to get you. I-COM Blog Wed, 23 Mar 2011 13:10:11 GMT http://www.i-com.net/blog/what-is-a-brand-according-to-google-468/ Google is changing its algorithm to favour brands, but what exactly does Google classify as a brand? I-COM Blog Tue, 15 Mar 2011 13:10:11 GMT http://www.i-com.net/blog/if-youre-not-optimising-for-the-long-tail-youre-not-optimising-4/ According to Jill Whalen: Tue, 15 Feb 2011 10:00:01 GMT http://www.i-com.net/blog/your-seo-blog-is-pointless-452/ Why are you blogging? For clients, other SEOs or just to improve your own rep? I-COM Blog Wed, 09 Feb 2011 15:00:01 GMT http://www.i-com.net/blog/is-this-passing-link-weight-and-how-446/ How is this alt text on a submit button passing link weight or is it just a strange error? Thu, 27 Jan 2011 15:49:01 GMT http://www.i-com.net/blog/why-your-online-business-needs-to-get-local-now-440/ Heard all this stuff about local search? Mindy Gofton explains why you should be interested. I-COM Thu, 13 Jan 2011 11:00:01 GMT http://www.i-com.net/blog/customer-service-social-media-online-reputation-management-431/ SeeTickets Vs. ATP Vs. Mindy Gofton - How (and how not) to use social media for customer service - I-COM Blog Wed, 08 Dec 2010 11:00:01 GMT http://www.i-com.net/blog/why-using-reviews-as-a-ranking-signal-wont-work-429/ I-COM's insider knowledge on why using consumer reviews as a ranking factor will never work - I-COM Manchester Thu, 02 Dec 2010 10:48:02 GMT http://www.i-com.net/blog/online-reputation-management-hmv-shows-hm-what-to-do-427/ HMV show H&M how online reputation SHOULD be managed on Twitter - Mindy Gofton on the I-COM Blog Wed, 24 Nov 2010 10:48:02 GMT