http://www.i-com.net/blog/index.php/tools/blocks/blog_posts/rss?bID=957&cID=1&arHandle=Main&user=clair Most recent posts from Home feeds http://www.i-com.net/blog/new-features-in-google-adwords/ Clair Wescott takes a look at the lastest feature in Google Adwords - Contact Sitelinks. Here she discusses what this means for PPC clients and how it could potentially impact natural search. Wed, 04 Apr 2012 14:23:00 BST http://www.i-com.net/blog/changes-in-adwords/ Clair Wescott discusses how recent changes to Adwords display Google's ability to link keywords with associated search terms. Tue, 11 Oct 2011 13:25:00 BST http://www.i-com.net/blog/new-google-analytics-multi-channel-funnel-reports-541/ Multi Channel Funnels (MCF) Reports are now included in the new version of Google Analytics. This feature has been available on the Google Adwords platform for sometime and has real benefits when analysing the imapct of various campaigns Tue, 30 Aug 2011 15:48:00 BST http://www.i-com.net/blog/understanding-your-ppc-metrics-part-two-519/ Part two of Clair Wescott's discussion of useful PPC metrics for measuring the success of paid campaigns. Tue, 05 Jul 2011 12:11:16 BST http://www.i-com.net/blog/understanding-your-ppc-metrics-part-one-460/ Clair Wescott offers tips on understanding your PPC (pay per click) metrics and measuring success. Mon, 28 Feb 2011 12:49:09 GMT http://www.i-com.net/blog/louis-vuitton-handbags-for-under-100-402/ What happens to your Google listings if you are wrongly accused of being a counterfeitor? - I-COM Blog Tue, 28 Sep 2010 13:30:18 BST http://www.i-com.net/blog/adwords-tools-are-no-comparison-to-real-day-to-day-ppc-managemen/ One of the more amusing Google Adwords recommendations we have come across. Tools can't beat the human touch - I-COM Blog Mon, 07 Dec 2009 16:05:15 GMT http://www.i-com.net/blog/greggs-the-baker-and-the-under-used-twitter-account-282/ I was surprised to learn that Greggs the Bakers had a Twitter account. I was even more surprised to see that they do nothing with it, despite having a mass of followers. I-COM Manchester. Thu, 03 Dec 2009 16:22:10 GMT http://www.i-com.net/blog/streaming-cctv-online-good-idea-or-disaster-waiting-to-happen-24/ A new service which aims to stream CCTV footage so viewers can report crimes may violate our privacy rights. Where do we draw the line at having our lives recorded by a third party? Wed, 07 Oct 2009 08:34:58 BST http://www.i-com.net/blog/ppc-not-just-for-christmas-214/ It is very important to monitor your PPC campaigns to make sure the ad text is targeted and that you turn off seasonal ads when they expire. Tue, 07 Jul 2009 17:02:59 BST http://www.i-com.net/blog/go-on-give-your-consumers-a-quick-flash-198/ Holding a flash sale on your website can generate buzz, improve customer loyalty and help boost sales during a slow period but has to be managed correctly to reap the benefits. Thu, 21 May 2009 08:15:10 BST http://www.i-com.net/blog/knowing-your-consumers-goes-a-long-way-169/ Hilton Hotels listing for their Cardiff branch in Google Maps returns a link to their German website. This delivers a message to consumers that they don't know what they're doing! Mon, 09 Mar 2009 08:45:28 GMT http://www.i-com.net/blog/going-old-school-back-to-basics-when-traditional-meets-the-onlin/ To succeed with your PPC campaign you have to do your research thoroughly and test - you can't just throw money into pay per click and expect results. Thu, 12 Feb 2009 08:27:34 GMT http://www.i-com.net/blog/facebook-your-business-new-best-friend-120/ Read news and information about Facebook and other online social networking websites on the I-COM internet marketing blog. I-COM are a full service search marketing agency based in Manchester, UK. Fri, 31 Oct 2008 15:56:19 GMT