The twelve days of optimising Christmas

'Twas the night before Christmas, and all was still and serene; snow flakes drifted down from the heavens through the cold night air.

Boys and girls who’d been on best behaviour at least for a few days were now fast asleep dreaming of Santa’s arrival and the only thing to stir was the tap, tap, tapping of techies hacking into secure systems in the wee small hours.

In this season of goodwill, I thought it only right to share my thoughts on what I’ve learnt over the past 6 months of living in the world of SEO.

• On the first day of Christmas my true love gave to me a keyword in my URL


• On the second day of Christmas my true love gave to me FTP access


• On the third day of Christmas my true love gave to me 3 directory listings


• On the fourth day of Christmas my true love gave to me 4 unique meta titles


• On the fifth day of Christmas my true love gave to me a PageRank of 5


• On the sixth day of Christmas my true love gave to me HTML text navigation


• On the seventh day of Christmas my true love gave to me 7 inbound links (without tracking or a rel="nofollow" attribute)


• On the eighth day of Christmas my true love gave to me 100% page saturation


• On the ninth day of Christmas my true love gave to me an optimal keyword density


• On the tenth day of Christmas my true love gave to me  a bespoke CMS


• On the eleventh day of Christmas my true love gave to 11 new online sales


• On the twelfth day of Christmas my SEO team gave to me 12 different answers to a simple question

Oh well, can’t win’em all,

Merry Christmas.