Searched, Designed, Developed. I-COM Blog

I recently advised a friend of mine to add a blog to his company's new website and, whilst it set back the go live date by a few weeks as the developer desperately tried to incorporate a blog into a vastly intricate Flash site (don't ask), I believe it will be worth it. As Social Media becomes... read more

Copify.com: A Shortcut to Shoddy Content?

By James Roome in Copywriting on Tuesday, February 16, 2010 @ 16:12

You may already be aware of the Copify.com debate - if not then it's been summed up at Unmemorable Title. Copify is a Lancaster-based firm which advertises itself as a way to "source content quickly, easily and cost-effectively". It is a platform via which businesses seeking content (both... read more

As automated content spinners become more and more advanced, an SEO copywriter could be forgiven for starting to worry about his or her future job prospects. I'm not going to disclose too much personal information here, but I'm sure you won't be surprised to discover that my annual wage is... read more

Txtspk: Evolution, Revolution or Hellspawn?

By James Roome in Copywriting on Monday, January 4, 2010 @ 12:03

We all know that usage of traditionally received spelling, punctuation and grammar is on the decline – and we all know the culprit(s). It’s these lovely modern mediums we use, text messages, internet forums, instant messengers, even blogs – they demand brevity and supply us with happy little... read more

Meeting Real Time Content Needs

By John Trimble in Search Engine Optimisation on Thursday, December 17, 2009 @ 09:41

Last week I wrote a blog post about how Google is changing by including a Twitter feed in some of its search results and also that it is now visiting websites more often for the latest news to include in its search results, often referred to as ‘real time search’. Often when producing... read more

Charging for Online Content, What a (Man) Con!

By James Roome in Internet on Wednesday, December 2, 2009 @ 11:12

Whilst the internet is an ever-expanding and eclectic resource, it would seem that one particular area is shrinking day by day – the world of free, good quality online content. This is an issue rarely out of the papers (on and off line) at the moment, thanks to big names like Rupert Murdoch... read more

PLAYing Games

By Keir Gibson in Internet Marketing on Monday, November 30, 2009 @ 14:41

It's the time of year that online shopping goes through the roof, and companies like Amazon, Play, and Toys R Us are rushed off their feet with orders flying over the internet. When a friend of mine was shopping for her kids on PLAY.com she came across something that many consumers need to be... read more

Bet you liked that last blog post eh? Made loads of sense?  It's also probably not the first time you've seen a page of content that sounded that great. And linked out a billion times to somewhere else. Or was copied from your website. It's what bad people do (or used to do) to get good... read more

SEO Manchester Blog

By Catherine Mansell in Search Engine Optimisation on Friday, November 6, 2009 @ 15:49

If you think, SEO Manchester clients come to us at all stages of a sites SEO Manchester life cycle. For example they could have been just built or handed over from a previous SEO Manchester company. I’m sure that my James Cognac Roome presence has spurred many of the SEO Manchester companies... read more

Now Google has removed PageRank from Webmaster Tools and is rumoured to be removing it from the Google toolbar soon, what impact will this have on linkbuilding in the future?To be honest Google's PageRank was never an indicator of SEO success for a website. In fact, here at I-COM when we are... read more

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