Article archive of posts tagged “Website Content”

I-COM spends a lot of time expanding site content for its clients; in fact one of the first things we tell people during SEO training is that they need good quality, authoritative content on their website. Traditional marketers sometimes find it difficult to understand why we recommend writing... read more

Poetry is an incredibly refined form of writing; every word is carefully considered, agonised over, every word must contribute to the poem's overall conceit. At the same time word choice must be imaginative, unusual, something that will pique the reader's interest. Take for example, this... read more

Here at I-COM we’re never happier than when clients are happy with the level of success they are receiving from our online marketing and SEO services. So we were really excited when we received this fantastic testimonial from the MD of one of our long standing clients: "I can honestly say... read more

In honour of the UK Government rushing through the Digital Economy Bill despite mass online protest about the provisions regarding copyright infringement online, we're republishing a selection of responses. Naturally, as our own ISP we are now legally required to monitor ourselves and report... read more

In its simplest form, having content available on a page, in different languages, opens your website up to more traffic and to reach a larger audience. If you are reading this you may already have a website that needs to cater for different languages.Google reports that a survey revealed, 'users... read more

I recently advised a friend of mine to add a blog to his company's new website and, whilst it set back the go live date by a few weeks as the developer desperately tried to incorporate a blog into a vastly intricate Flash site (don't ask), I believe it will be worth it. As Social Media becomes... read more

You may already be aware of the Copify.com debate - if not then it's been summed up at Unmemorable Title. Copify is a Lancaster-based firm which advertises itself as a way to "source content quickly, easily and cost-effectively". It is a platform via which businesses seeking content (both... read more

As automated content spinners become more and more advanced, an SEO copywriter could be forgiven for starting to worry about his or her future job prospects. I'm not going to disclose too much personal information here, but I'm sure you won't be surprised to discover that my annual wage is... read more

We all know that usage of traditionally received spelling, punctuation and grammar is on the decline – and we all know the culprit(s). It’s these lovely modern mediums we use, text messages, internet forums, instant messengers, even blogs – they demand brevity and supply us with happy little... read more

Last week I wrote a blog post about how Google is changing by including a Twitter feed in some of its search results and also that it is now visiting websites more often for the latest news to include in its search results, often referred to as ‘real time search’. Often when producing... read more