By Paul Greenhalgh in Search Engine Optimisation on Thursday, August 19, 2010 @ 10:42
Google Analytics is a very powerful tool but sometimes its results can be misleading. It is very easy to see a green improvement percent and think that all is well. Even metrics that we have benchmarks for don't always mean what we think they do. A good example of this is Bounce Rate. If you've... read more
By Tim Roberts in Search Engine Marketing on Wednesday, May 13, 2009 @ 09:33
I was asked at a recent network event about what I would recommend (and what do we do at I-COM) to test how a website is converting. I know from years of experience that the individuals and companies that are the most successful with their online marketing do one thing more than most - they... read more
By Kate Silvers in Search Engine Optimisation on Thursday, April 23, 2009 @ 08:28
I was reading an article earlier on a fellow search engine marketing blog which reminded me of something very important when it comes to measuring the success of SEO – that first page listings are not the be-all and end-all of online success. At I-COM, we too are putting less emphasis on... read more
By Tim Roberts in Advanced Search Marketing on Tuesday, January 13, 2009 @ 13:44
Before we enter into any relationship with a client regarding online marketing we look at two key factors: Visitor Levels - How many potential customers (web-site visitors) are there in this market, and; Visitor Values - What is each one of these potential customers worth?... read more
By Tim Roberts in Search Engine Marketing on Wednesday, June 25, 2008 @ 08:45
When the last recession hit the UK, of all the different types of advertising media Yellow Pages was perhaps the least affected, as advertisers saw it as the most direct way of attracting real customers. Today, however, things are much different. Recent reports in The Times, The Economist and... read more
By Ravi Bhalla in Web Development on Monday, June 23, 2008 @ 11:13
AVG, once seen as one of the best free anti-virus software packages on the market is now a webmaster's nightmare. Some of you may be aware that the latest version of AVG (version 8) comes with a new feature called Link Scanner. Link Scanner pre-scans links on a web search... read more
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